Customer Advocacy & Community Marketing Manager

San Francisco, New York or Salt Lake City

Anrok is tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and many countries worldwide.

So much of our economy today and tomorrow exists online. The internet economy has grown 6x over the last 10 years, and software development productivity is only positioned to accelerate. Companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

Anrok connects with billing and payment systems to automate sales tax compliance end-to-end. We have raised over $100M from leading investors like Sequoia, Index, Spark Capital, and Khosla Ventures. Today, 40% of the Forbes AI 50 are built on Anrok, including companies like Anthropic, Notion, and Cursor.

We are seeking a Customer Advocacy & Community Marketing Manager to turn our incredible customers into our most powerful growth engine. This role will build systematic programs to mobilize customer advocates, create compelling proof points, and drive pipeline through customer stories and references.

Responsibilities

• Build and manage customer reference program that Sales relies on to close deals, including identifying referenceable customers, managing request workflows, tracking reference-to-close rates, and ensuring customer experience remains positive.

• Own end-to-end video testimonial production and case study creation, from customer selection through distribution, ensuring content resonates with prospects and drives pipeline influence.

• Launch and manage Anrok Customer Advisory Council with 15-20 top customers, designing engagement model including quarterly meetings, co-marketing opportunities, and product input channels.

• Drive G2, Capterra, and peer review site strategy to build third-party credibility, managing review collection campaigns and responding to customer feedback.

• Create customer community initiatives including online forums, customer events (dinners, roundtables, summit sessions), and networking opportunities that strengthen customer relationships.

• Manage customer speaking opportunities at conferences and webinars, coordinating logistics and ensuring customers are prepared to represent Anrok effectively.

• Identify and engage finance/tax influencers for social strategy, content partnerships, executive interviews, and thought leadership collaborations that expand Anrok's reach.

• Build customer proof points across formats (one-pagers, slide decks, web content) to support sales enablement and demand generation campaigns.

• Track and report on customer advocacy program impact including influenced pipeline, reference-assisted deals, win rates, and customer engagement metrics.

Capabilities

• 5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies with hands-on experience building reference programs or managing customer communities.

• Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference-assisted deals, or pipeline influenced by customer proof points.

• Experience producing customer content including video testimonials, case studies, or customer stories that prospects engage with and that drive conversions.

• Strong project management skills with ability to manage multiple programs simultaneously across reference management, content production, community building, and advocacy initiatives.

• Excellent relationship-building skills with ability to motivate customers to advocate, extract compelling stories, and maintain authentic long-term relationships with customer champions.