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VP Marketing

We believe conversations will become the #1 way to shop.

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

  • Quality: conversations that feel authentic and on-brand.

  • Experience: effortless shopping from chat to checkout.

  • Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

Our product: The Conversational Commerce Platform for Shopify

We’ve built the #1 helpdesk for Shopify, powering over 16,000 merchants worldwide.

Now, we’re building the future of ecommerce: an AI agent that helps brands sell, support, and engage customers through conversations.

Over 2,500 merchants already use our AI agent to automate support, improve service quality, and scale faster.

Next, we’re expanding the AI agent to help shoppers find what they want, turning every chat into a shopping experience.

This is the foundation of Conversational Commerce, where every customer interaction becomes personal, seamless, and revenue-driving.

Historically, most of our customers were SMBs and mid-market merchants. But that’s changing fast: we’re now winning much larger merchants, including recent deals up to $400K per year.

See how brands like Timbuk2, Steve Madden, and MrBeast use Gorgias to power their growth here.

Try our AI agent on Sol de Janeiro, and our Helpdesk back end here.

Company stats

  • TAM: $5B

    • Helpdesk: $140M

    • Support agent: $860M

    • Shopping assistant: $4B

  • ARR: $80M (+25% YoY)

  • Funding: $101.5M total

    • Latest round was Mar 2024: $29M Series C-2 (SaaStr, Alven, Amplify, Horsley Bridge, Shopify, Sapphire, CRV, Transpose)

  • Team: 380 people

Why we’re hiring a VP of Product Marketing

Successful ecommerce AI company seeks fearless Product Marketing leader to elevate our story and transform the industry.

We’ve built an exceptional product. Now we want to tell its story with the same excellence.

You’ll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias.

Our customers and team span the globe, so you’ll need to be collaborative, curious, and empathetic. If you’re ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact.

Your mission

Own the narrative and positioning of Gorgias’ Conversational Commerce platform.

Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments.

  • Product marketing

    • Define clear, differentiated positioning and messaging across the Gorgias product portfolio.

    • Educate merchants on why they should invest on Conversational Commerce now, and how to do it

    • Partner with Product and Sales to launch new products and capabilities.

    • Build our content engine to power enablement, storytelling, and thought leadership.

  • GTM acceleration

    • Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA.

    • Partner with Demand Gen and Sales to develop targeted plays for each segment.

    • Drive adoption and expansion in mid-market and enterprise.

    • Define metrics and frameworks to track awareness, consideration, and adoption across the funnel.

Your team

The role reports to Co-founder & CEO, Romain Lapeyre.

Our Marketing Team: 16 people, 4 direct reports

Our Executive Team:

Why you should or shouldn’t join

  • You’re passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing.

  • You care deeply about product: in another life you could have been a Product Manager.

  • You’re both strategic and hands-on. That’s core to how we operate.

  • You’re an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession.

  • You’re based in NYC or open to frequent in-person travel there. We value collaboration and meet in-office Wednesdays and Thursdays.

Context: marketing at Gorgias

Gorgias marketing has historically been demand-gen led, fueling strong SMB growth.

As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop, from transactional to conversational experiences.

We’re now looking for a product marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast-growing mid-market and enterprise segments.

We’ve learned a lot from past marketing leadership experiences, each contributed to our growth. But today, we have a sharper understanding of what long-term success requires. That’s why we’re being deliberate: we’re seeking a leader with deep product marketing expertise, capable of bridging vision and execution, even if that means having less focus on demand gen or brand.

Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at [email protected]. Let’s grow together!

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Founded in 2015 by Roman Lapeyre and Alex Plugaru, Gorgias is a multi-channel help desk integrated with e-commerce merchants' (BigCommerce, Shopify Plus, and Magento) back-office. It allows merchants to manage all their customer support from a sin...

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Full-time, hybrid
DATE POSTED
October 28, 2025
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