Marketing Automation Manager
Skills
- 4+ years retention marketing/CRM experience
- Hands-on experience building and optimizing automated email journeys
- Proficiency coding responsive emails using HTML, CSS and templating languages
- Experience with audience segmentation and SQL or complex query building
- Familiarity with SMS, push and in-app messaging channels
- Strong analytics, A/B testing and reporting skills
- Ability to manage multiple projects and collaborate cross-functionally
Responsibilities
- Own and execute lifecycle automations and behaviorally triggered engagement campaigns end-to-end
- Build campaigns across email, SMS, push and in-app messaging including targeting, list creation, design coordination, approvals and deployment
- Identify and segment audiences using complex database queries to improve personalization and reduce churn
- Collaborate with Data & Analytics to maintain data streams, ensure database health and connectivity
- Work with Product and eCommerce teams to scope and deliver marketing requests and advise on best practices
- Partner with creative resources and stakeholders to produce high-quality campaign assets
- Analyze campaign performance, report insights, and recommend/testing improvements
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
- Or equivalent professional experience in CRM/retention marketing
Benefits
- Medical, dental and vision insurance
- 401(k) retirement plan
- Paid time off and holidays
- Employee equipment purchase program
- Equal opportunity employer
Average salary estimate
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