ABA Referral Development Specialist

MeBe is seeking an energetic and results-driven ABA Referral Development Specialist to expand our referral network and enhance our brand awareness. The Referral Development Specialist will be responsible for sourcing and qualifying leads for ABA referrals, executing multi-channel marketing campaigns, and growing our online reputation. This role requires a strategic thinker with a passion for developing relationships in the healthcare community.

About You:

• You take pride in your work, pay attention to the small details and have a reputation for doing high quality work.

• You value transparency and operate with candor and compassion. You inspire others to be their best selves.

• You love to weave fun and laughter into whatever you do. Making a positive impact is what drives you

• You value individuality and find yourself gravitating towards people with other interests who think outside the box, and push the status quo.

What You’ll Work On:

Lead Generation & Qualification

• Build and maintain strong relationships with healthcare professionals and referral partners by educating them on ABA, Speech, OT, and other MeBe services.

• Maintain and update MeBe’s referral database with accurate points of contact, work emails, and mailing addresses. Referrer groups include:

  • Developmental Behavioral Pediatricians

  • Pediatricians

  • Pediatric Psychologists

  • Daycares, preschools, private and charter schools

  • Other community partners

• Follow MeBe’s outreach workflow and document each step in the CRM: identify key contacts, make initial calls, schedule e-meetings, complete drop-offs, and send follow-up assets.

• Develop a site-specific outreach calendar aligned with MeBe’s marketing and business development goals.

• Achieve weekly activity targets to complete 15 e-meetings or drop-offs per site per week

  • 50 phone calls

  • 50 emails
    

Campaign Development & Execution

• Collaborate with Directors, Ambassadors, and internal stakeholders to align and coordinate outreach efforts across regions.

• Leverage preconfigured marketing assets (postcards, flyers, email templates) and request new assets as needed.

• Plan, execute, and monitor campaigns, providing feedback and adjusting per clinic for optimal results.

• Prepare lists for monthly campaign launches to achieve 15 e-meetings or drop-offs per week

  • Email Campaigns: Audit campaigns for bouncebacks and correct email addresses

  • Postcard Campaigns: Contact clinics for any postcards that were returned for the correct address.

Digital & Social Media Marketing

• Post relevant, engaging content on MeBe’s Facebook and LinkedIn pages to build brand awareness and community engagement.

• Actively engage in community conversations:

  • Comment/post on at least 5 ABA family Facebook pages per week

  • Post/comment 3x weekly on MeBe’s LinkedIn page using MeBe’s resource library

  • Post/comment 3x weekly on MeBe’s Facebook page using MeBe’s resource library
    

Sales & Marketing Operations

• Project manage workflows to ensure timely execution of marketing and outreach initiatives.

• Maintain accurate, up-to-date CRM records with complete documentation of lead/referral activity.

• Identify and address gaps in processes, outreach strategies, and campaign execution.

• Manage multiple projects effectively with strong organizational skills.

• Keep sales tools stocked and ready—brochures, pamphlets, and swag—so every meeting runs smoothly.
  

Performance Measurement & Optimization

• Define campaign goals and KPIs; track, analyze, and report on results.

• Use data insights to refine lead generation and marketing strategies.

• Meet/exceed KPI expectations, including 60 qualified leads per month.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 3+ years’ experience in lead generation or business development (healthcare/behavioral health preferred).

• Experience with Monday.com or a comparable CRM required.

• Proficiency in digital marketing tools (email marketing, social media management, direct mail).

• Strong analytical skills with ability to measure and optimize campaign performance.

• Excellent communication and relationship-building skills.

• Highly organized, self-motivated, and able to thrive in a fast-paced environment.

• Creative problem solver with a positive, “can-do” attitude.

• Demonstrated success working independently and consistently meeting goals.

Benefits Include:

• Industry benchmarked, competitive pay $60,000- $70,000 commensurate with experience

• 29 paid days off

• Medical, Vision, Dental insurance

• Life, AD&D, Accident, Hospital Indemnity, Short Term Disability, and Critical Illness Insurance

• Invest in your mental health with access to free mental health sessions

• Protect your pet with discounted pet insurance

• Secure your future with our 401k program

• Tuition discounts available to all employees through our University Partnerships

• Work tools provided

• Company sponsored, fun events for everyone

For more information, please visit our website at www.mebefamily.com

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.