Senior Product Manager, Growth - Lyft Ads

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. 

Lyft Ads is building the world's largest mobility advertising network, connecting brands with millions of consumers throughout their transportation journeys. Our advertising platform spans in-app ad products and out-of-home assets such as wrapped vehicles. As we scale our advertising business, we're looking for an entrepreneurial product manager to identify and unlock new growth opportunities within the Lyft ecosystem.

We are seeking a Senior Product Manager who thrives in ambiguity and excels at transforming data-driven hypotheses into revenue-generating products. As the Growth PM for Lyft Ads, you will pioneer 0-to-1 advertising opportunities, validate new monetization models through rapid experimentation, and build full-stack solutions that deliver measurable value for both advertisers and Lyft. You'll work at the intersection of product innovation, data science, and revenue optimization to accelerate our advertising business growth.

Responsibilities:

• Pioneer new advertising opportunities by analyzing Lyft's ecosystem to identify untapped monetization potential, developing data-driven hypotheses for greenfield ad products, and transforming emerging patterns into actionable growth strategies.
• Lead through experimentation by designing and executing rapid testing frameworks to validate/disprove hypotheses, building MVPs and prototypes to test advertiser demand and user acceptance, and iterating quickly based on learnings to find product-market fit. Increase experimentation velocity by translating a wide range of use cases into reusable, extensible solutions and scalable deployment workflows.
• Drive revenue growth by developing full-stack advertising products from ideation through launch and optimization, setting aggressive growth targets and success metrics aligned with Lyft Media's vision, and optimizing yield and advertiser ROI through continuous product improvements.
• Build alignment across complex stakeholders including engineering, data science, sales, marketing, and advertiser operations teams, while clearly communicating experiments, learnings, and strategic pivots to leadership.
• Own end-to-end product delivery from opportunity identification through development, launch, growth, and maintenance, ensuring seamless integration with existing Lyft Media platform capabilities.
• Champion advertiser outcomes by deeply understanding advertiser needs across different verticals and use cases, developing products that deliver measurable business results and ROI, and establishing feedback loops to continuously improve advertiser satisfaction.

Experience:

• Strong experience in digital advertising Product Management: 5+ years in product management with demonstrated success launching 0-to-1 products in fast-paced, ambiguous environments, with a strong preference for advertising products
• Growth mindset and experimentation expertise: Proven track record of using data, A/B testing, and rapid iteration to drive product growth and revenue. Experience with growth metrics, funnel optimization, and monetization strategies
• Strong analytical capabilities: Advanced skills in data analysis, SQL, and experimentation frameworks. Ability to translate complex data into actionable insights and product strategies
• Entrepreneurial drive: Natural ability to identify opportunities, manage ambiguity, and make things happen with minimal direction. Comfortable operating in uncharted territory with incomplete information
• Full-stack product thinking: Experience building products that span multiple technical systems, from front-end experiences to backend infrastructure and data pipelines
• Excellent stakeholder management: Proven ability to influence and align cross-functional teams, from engineers to executives, around a shared vision and roadmap. Exceptional skills driving alignment, building trust, and clarifying complexity with stakeholders in other orgs and functions.
• Customer obsession: Deep empathy for both advertiser needs and user experience, with ability to balance revenue generation with platform health
• Strong communication: Exceptional written and verbal communication skills, with ability to present complex ideas simply to diverse audiences
• Preferred qualifications:
  • Experience in advertising technology, programmatic advertising, or marketplace products. Background in growth product management at consumer tech companies

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $148,000 - $185,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.