Sr. Product Marketing Manager, Commercial Innovation - job 1 of 2

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our New York City, San Francisco, Sunnyvale, Mountain View or Chicago office.

Do you want to operate at the intersection of launching transformative commercial initiatives, partnering with leaders across the organization, and unlocking economic opportunity for every professional in the world? Then LinkedIn would love to talk to you! 

LinkedIn is the world’s largest professional network that helps professionals connect, stay informed of relevant industry news and information, and discover opportunities to advance their careers. The Talent Solutions organization partners with B2B customers to help them define unique HR strategies and to solution those via LinkedIn’s Talent portfolio, which includes our hiring and learning products.   

The Commercial Innovation Product Marketing team helps drive revenue and defines go-to-market strategies across LinkedIn’s B2B Talent portfolio. We’re looking for a strategic, customer-obsessed product marketer, who thrives at the intersection of monetization and product strategy. This is a unique opportunity to be part of a team that is driving the future commercial strategy of our Talent business. The right candidate will be comfortable operating with both ambiguity and complexity and applying strategic and operative lenses. As you focus on developing, supporting, and launching new pricing and packaging strategies to fuel both acquisition and growth across LinkedIn’s global customer base, you’ll partner with leaders across our Marketing, Sales, Operations, Legal, Systems, Customer Success, and Product organizations.

If you’re excited by thinking deeply about commercial strategy and go-to-market approaches while building and delivering strong field and customer experiences that span multiple channels and products then we encourage you to apply! 

Responsibilities 

• Support pricing and packaging strategy across our core Hire commercial program, globally
• Influence and shape the end-to-end GTM strategy for commercial initiatives targeting acquisition and/or growth
• Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of our commercial offerings  
• Partner with our insights and data science teams to develop a deeper understanding of the customer and field audiences and surface and action new opportunities to improve GTM efficiency
• Manage the planning and execution of commercial initiatives and track performance, including risk evaluation and mitigation process, to enable improvements to sales velocity and customer success 

Basic Qualifications 

• BS/BA degree or equivalent experience 
• 7 + years of experience in relevant product, marketing, sales or business strategy roles

Preferred Qualifications 

• Product Marketing experience in a SaaS marketing or two-sided marketplace is a major plus
• Comfort in working with and supporting B2B enterprise sales organization 
• Experience with SaaS pricing, packaging, and commercial model strategy 
• Proven ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences
• A strategic thinker with strong business judgment and analytical skills who can problem-solve in real-time 
• Comfort with ambiguity and a dynamic, fast-moving environment
• Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs 
• Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once

Suggested Skills

• Analytical
• Communication
• Stakeholder Management
• Influence without Authority
• Customer-Centric 

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.