Head of Demand Generation
Skills
- 10+ years B2B SaaS demand generation or growth marketing in enterprise markets
- Proven experience building experimentation frameworks and converting insights into repeatable motions
- Hands-on ABM and intent-based program development
- Deep knowledge of lead scoring, nurture design, and funnel content strategies
- Strong analytics and attribution modeling skills
- Practical experience with HubSpot, Salesforce, Outreach and modern ABM/intent platforms
- Ability to collaborate cross-functionally with sales, product marketing, and ops
- Curiosity and practical experience applying AI tools to improve marketing outcomes
Responsibilities
- Design and run a structured experimentation program with hypotheses, A/B and multivariate tests, and success metrics
- Create integrated multi-touch demand plans and map buyer journeys with sales and product marketing
- Develop and iterate ABM and intent-based programs to engage target accounts
- Implement behavioral lead scoring, SLAs, and feedback loops to align marketing and sales
- Package sales-ready campaigns, talk tracks, and enablement kits for the buying committee
- Partner with ops to build automated dashboards, attribution reporting, and quality metrics
- Expand and test new channels and plays (workshops, win-back, competitive takeouts, case studies)
- Lead, mentor, and scale the demand generation team while influencing cross-functional stakeholders
Education
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
- MBA or advanced degree (nice-to-have, not required)
Benefits
- Competitive salary with stock options / equity
- Remote-first work and flexible arrangements
- Autonomy to build and scale demand programs
- Opportunities to work with cutting-edge AI technology and enterprise customers
- Collaborative, high-performance team environment
- Professional development and growth opportunities
Average salary estimate
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