Senior Marketing Specialist (Hybrid)
Company Description
PSS® is part of Eurofins Scientific, an international life sciences company, providing a unique range of analytical testing services across multiple industries, through a network of over 950 laboratories in 60 countries, and c.a. 63,000 employees.
We have an exciting opportunity for a creative marketing professional with proficient communication skills to join our business development team. This Senior Marketing Specialist will own strategy and develop and execute marketing campaigns, create collateral to help expand our business with the additional goal of increasing brand awareness for our Insourcing service model. We are looking for a creative individual, with excellent writing skills offering innovative ideas to increase lead generation through content marketing. The first project for this position is to support the PSS website transition.
If you’re looking for a rewarding career, a place to call home, apply with us today!
Job Description
Key Responsibilities for website transition
- Create plan and timeline for the transition of the website and country sites
- Work with leadership and team to assess current website and plan for structure on new website, including taxonomy
- Create plan for current content transition and ongoing new content creation
- Develop copy for website for new pages
- Implement SEO/Meta data for webpages
- Source and edit images for each page and prepare alt text for each image used
- Design template with available web components in Umbraco 13
- Create webpages using template and components with approved copy and images
- Work with leadership to determine what content country sites will contain
- Work with country site owners to build country specific webpages as Eurofins.com adds new countries
- Work with global website team to manage redirects to ensure 3rd party links do not break
- Work with global website team and digital agency to transition administrative rights of website
- Work with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc.
- Track, analyze, and compare website traffic and data during and after transition
- Support launch of new site, including hypercare phase, any troubleshooting, advertising/promotions
- Work within branding guidelines
Key Responsibilities
- Ability to work autonomously
- Website Content Management System (CMS) experience (Umbraco)
- Website content strategy
- Photoshop or photo editing
- SEO expertise
- Writing and editing
- Design, implement and manage marketing campaigns (both digital and traditional) to generate leads
- Create collateral and promotional content
- Ensure all content is created in accordance with Eurofins standards
- Analyze sales data and campaign performance metrics to evaluate effectiveness of marketing strategies to optimize future campaigns
- Collaborate cross-functionally with global teams to ensure marketing campaigns align with corporate requirements
- Own strategy and develop content for various platforms including website, blogs, social media to generate leads
- Directly contribute to building and maintaining a strong and consistent brand identity through effective marketing strategies and communication
- Review and update sales collateral including presentations
- Create presentations in response to client RFI/Ps
- Market Research to identify customer trends, competitor offerings and demographic data
- Collaborate with marketing in the Eurofins network of companies
- Support conferences, meetings and tradeshows as needed
Qualifications
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum 5 years of business-to-business professional services marketing experience
- Proficiency in marketing tools and platforms
- Proficient communication skills (both verbal and written)
- Experience developing social media campaigns generating leads
- Highly organized with excellent time management skills
- Creative mindset
- Ability to travel up to 25%
Preferred Requirements
- Experience with and/or knowledge of an insourcing model and/or recruiting services
- Knowledge of and/or experience working in the life sciences industry
- Direct sales lead generation experience
- Knowledge of MS CRM
Additional Information
Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with additional hours as needed as workloads demand.
- Excellent full-time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Eurofins is hiring a detail-oriented Laboratory Operational Assistant in Lancaster, PA to manage inventory, sample processing, and administrative tasks that keep the clinical laboratory running smoothly.
Lead Jiffy's Chicago market as a hands-on Community Manager executing guerrilla marketing, campus activations, and data-driven local campaigns to grow customer acquisition and partnerships.
Ellucian is looking for a Customer Impact Manager to build and activate a pool of customer advocates, shaping their stories into high-impact content that demonstrates outcomes for higher education.
Lead content strategy and customer-facing storytelling for a purpose-driven EdTech company to increase engagement, generate leads, and grow educator advocacy.
Lead and execute high-impact Google and Microsoft paid search campaigns for Jiffy's Blanks + Transfers category to drive efficient growth and collaborate closely with SEO and merchandising teams.
Restore Hyper Wellness seeks a detail-oriented Marketing Operations Coordinator in Austin to manage marketing systems, web production, and cross-functional workflows while driving process improvements.
Lead Jiffy’s Los Angeles community growth efforts by executing and scaling hyper-local field marketing, campus activations, and partnership programs with full ownership of results and team performance.
Represent Red Bull on the UNLV campus as a part-time Student Marketeer, driving brand awareness through sampling, events, and campus partnerships.
Huckleberry is hiring a Brand Marketing Manager to craft emotional, insight-driven brand storytelling and lead integrated campaigns that reach parents across the full consumer journey.
Create compelling written, photo, and video content on-site at flight tests and production facilities to tell Skyways' story to customers, investors, and the public.
Serve as the onsite Manager for CMP Marketing at Travel + Leisure Co., leading a team to meet penetration targets, manage daily reporting, and ensure operational accuracy across marketing programs.
Coconut seeks a detail-oriented E-commerce & Marketing Specialist to manage Shopify listings, basic SEO, Google Merchant/Ads, and social content tasks on a part-time remote schedule.
Represent Renewal by Andersen at partner retail locations across Los Angeles to engage customers, set appointments, and earn commission on top of competitive base pay.
Be the on-site brand ambassador for Travel + Leisure Co., engaging resort guests to qualify leads, schedule sales-preview tours, and help convert vacation interest into memberships.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
