Fast Facts

Ellucian is seeking a Customer Impact Manager to join their Marketing team, focusing on cultivating customer advocates and transforming their experiences into compelling narratives that align with strategic priorities.

Responsibilities: Key responsibilities include maintaining an Advocate Go-List, creating an Outcomes Matrix, sourcing customer voices for various initiatives, shaping storytelling for video projects, supporting calls for proposals, and promoting customer stories across teams.

Skills: Candidates should have 3-5 years of experience in customer marketing, exceptional communication and writing skills, proven project management abilities, and a collaborative mindset.

Qualifications: Preferred qualifications include a metrics-driven approach and experience with customer advocacy programs, as well as an openness to adopting AI tools to enhance workflows.

Location: Reston, Virginia, United States

Compensation: Not provided by employer. Typical compensation ranges for this position are between $75,000 - $105,000.

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

About the Opportunity

Are you passionate about higher education and storytelling? 

Do you enjoy building relationships with customers, identifying the right voices for the right moments, and transforming their experiences into compelling narratives? 

Join Ellucian’s Marketing team as a Customer Impact Manager. In this individual contributor role, you will focus on sourcing and cultivating customer advocates and aligning their stories to Ellucian’s strategic priorities. You’ll ensure every project surfaces the quotes, proof points, and impact metrics our audiences need—whether for testimonials, speaking opportunities, or research partnerships. 

Where you will make an impact 

• Maintain an Advocate Go-List and Cultivate Relationships: Develop and maintain a dynamic list of top advocates, capturing their strengths, account context, and past successes to match them to the right opportunities. Work with account teams and leaders to identify and cultivate new customer advocates and institution successes to elevate in the market
• Create an Outcomes Matrix: Define and track the key outcomes we want to highlight and build a matrix that guides the collection of testimonials and quotes.
• Source and Align Advocates: Identify the right customer voices for campaigns, events, case studies, and research. 
• Shape Storytelling and Script Video. Help define the types of quotes, stats, and evidence we need, and guide how they are captured across video projects. Work closely with product marketing and sales leadership. 
• Support Calls for Proposals: Help source and recommend the best-fit customers to participate in speaking opportunities, case studies, and industry events.
• Promote and Enable: Ensure Sales, Product, and Campaigns teams have easy access to the best stories and proof points, while also diversifying the pool of advocates across formats—from video testimonials to live events and thought leadership.
• AI Strategy—Use AI and other best practices and innovations to strengthen customer engagement, improve advocate alignment with projects, and simplify the way content is captured, managed, and shared.
• Measure & Optimize: Track story pipeline, content engagement, and usage to prove ROI and refine strategy. 

What you will bring 

• 3-5 years of experience in customer marketing, advocacy programs, content production, or customer success.
• Demonstrated ability to source and elevate customer voices that drive measurable impact.
• Exceptional communication and writing skills with a passion for storytelling and higher education outcomes.
• Proven project management skills—organized, deadline-driven, and focused on quality.
• Collaborative mindset, able to work across Sales, Campaigns, and Product Marketing to align priorities.
• Openness to adopting new AI tools to streamline workflows, enhance content development, and improve efficiency.
• Metrics-driven approach with experience managing KPIs such as customer advocate engagement, internal/external engagement of testimonials, number of active advocates on the go-list, with coverage across key segments 

What makes #Ellucianlife

• Comprehensive health coverage: medical, dental, and vision 
• Flexible time off 
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 401k w/ match & BrightPlan - to help you save for the future
• Parental Leave
• 5 charitable days to support the community that supports us
• Telemedicine
• Wellness
• Headspace Care (mental health)
• Wellbeats (virtual fitness classes)
• RethinkCare & Wellthy– caregiver support
• Diversity and inclusion programs which provide access to internal employee resource groups 
• Employee referral bonuses to encourage the addition of great new people to the team
• We Foster a learning culture with:
• Education Assistance Program 
• Professional development opportunities

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