Monetization Strategy Sr Manager

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

his Role will be based in San Francisco, New York, or Sunnyvale.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on days, as determined by the business needs of the team.

LinkedIn’s Monetization Strategy team is looking for a Monetization Strategy Manager to accelerate growth and improve commercial strategy for Online Small & Medium Businesses. This individual will work closely with leaders in our marketing, product, finance, and sales organizations to craft new business models, define monetization strategies for new offerings, optimize packaging & pricing, and develop global processes to ensure successful pricing execution.

If you’re excited by driving growth through global, cross-business line, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, we would love to talk to you.

LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.

Responsibilities:

• Serve as a monetization strategy trusted advisor for a set of products and services. You will lead 2-3 strategy initiatives concurrently as well as guide workflow for junior team members and/or cross-functional partners supporting the programs.

• Partner with Product Management, Product Marketing, Data Science and Strategic Finance to determine:

  • How we can evolve LinkedIn’s pricing, packaging, and offer portfolio for Small Business members to accelerate growth.

  • How the next generation of Online SaaS products for Small and Medium Business will be brought to market and monetized.

  • Understand Organic and Paid Ads spend to optimize commercial offers for the needs of small business advertisers. 

  • Develop and execute on a growth strategy that drives incremental spend from existing online subscriptions and develop upgrade pathways to field accounts 

  • Collaborate on building the best in class technology platform that supports the long term strategic vision for Small Businesses.  

  • Conduct data driven research on optimizing the experience of small business members across LinkedIn’s ecosystem and develop a cross LOB monetization strategy

• Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities

• Build analytical models to inform, size and influence pricing strategy for Small Businesses 

• Lead voice of customer and field interviews and large-scale quantitative customer research using techniques including max diff, conjoint, concept tests and pricing/value assessments.

• Partner with Commerce and Engineering partners to implement pricing & packaging changes into internal systems and processes.

• Measure and track monetization performance to enable continuous improvements of online pricing and packaging.

• Drive recommendations and partner with stakeholders to turn opportunities into realized value by providing guidance and support throughout the go-to-market processes

Basic Qualifications:

• 4+ Years of Pricing, Biz Ops, Business Strategy, Finance, Business Analytics and/or Go-To-Market Strategy experience at a SaaS company or similar experience in an analytical role or a related field.

• BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field.
  
   

Preferred Qualifications:

• Experience building & optimizing commercial business models or broader Go-To-Market strategies, optimizing packaging & pricing strategy for SMBs, B2B SaaS and Ads business

• Demonstrated success and passion for collecting and using customer insight to drive strategic Go-To-Market, pricing and/or packaging decisions.

• Demonstrated analytical and quantitative skills; Experience using hypothesis and data-driven analyses to solve complex business problems and quantify business opportunities. (e.g., A/B testing and other experimentation methods)

• Comfortable with developing creative solutions under ambiguity and uncertainty.

• Experience conducting end-to-end market research and research methods in pricing (e.g. Van Westendorp, Gabor Granger, Conjoint etc.).

• Experience operating in a cross-functional work environment with a history of making an impact.

• Proven track record in developing the business case for changes in Go-To-Market strategy for a global senior executive audience (Senior Directors/VPs/LOB C-Suite)

• Ability to set up and manage a strategy project end to end.

• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment

• Ability to structure and communicate complex information in a simplified manner both written and verbally.

• Relevant graduate level degree in business (i.e., MBA), economics or a related field

• Strategic and creative problem-solver who loves to tackle complex challenges in a collaborative team environment
   

Skills

• Communication skills

• Analytical Skills

• Pricing strategy

• Pricing analysis

• Qualitative Research

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $126,000 to 204,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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