Sales Representative Specialist - eTourism

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our Norcross office, GA

Join our dynamic eTourism team and play a pivotal role in expanding the premier event for destination marketing professionals and travel industry innovators. As a Sales Representative Specialist, you'll drive growth in our marketer registration base while maintaining the high-quality audience that sets eTourism apart in the industry.

What You'll Do:

Registration Growth & Audience Development

• Expand marketer registrations beyond our current North American & Canadian DMO base to include hoteliers, resorts, and attractions throughout North America
• Develop and implement strategies to increase international DMO participation with future expansion to include international hospitality partners
• Manage the registration process with careful vetting to ensure audience quality

Sponsorship & Partnership Management

• Collaborate with suppliers and sponsors to create compelling sponsored content and presentations
• Coordinate sponsor participation requirements, speaking opportunities, and content development
• Support event agenda updates as sponsors confirm topics and presenters
• Maintain seamless communication with sponsors throughout the development process

Brand Development

• Support the overall growth of the eTourism brand as the essential connection point between DMO marketers and travel industry suppliers

• Proven sales experience in event registration, preferably within the travel or tourism sector
• Experience managing sponsor relationships and coordinating sponsored content development
• Familiarity with registration platforms and CRM systems
• Strong relationship-building abilities with marketing professionals and sponsors across various segments
• Self-motivated with excellent time management and organizational skills
• Understanding of destination marketing landscape and travel industry dynamics

Success in this role will be measured by:

• Growth in registrant numbers across new market segments
• Effective sponsor relationship management
• Seamless integration of sponsored content while maintaining eTourism's reputation as the must-attend event for DMO marketers
• Strengthening eTourism's position as the ideal platform for suppliers connecting with decision-makers in destination marketing

Ready to Make an Impact?

Help us strengthen eTourism's position as the industry's premier gathering where travel marketers connect, learn, and share strategies that drive the future of tourism marketing.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000 - $70,000 based on experience + performance related bonus. 

This posting will automatically expire on 4th November 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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