Demand Generation Manager
Skills
- 6+ years in B2B demand generation within SaaS, owning full-funnel programs.
- Experience with marketing and sales tech (Marketo, Salesforce) and familiarity with orchestration tools.
- Strong data-driven mindset with experimentation, A/B testing, and performance analysis skills.
- Excellent cross-functional communication and stakeholder management skills.
- Proven project management ability to run multiple campaigns end-to-end.
Responsibilities
- Own pipeline creation and acceleration through end-to-end campaign planning and execution.
- Design and manage a full-funnel email nurture program mapping audiences to lifecycle stages and touchpoints.
- Develop campaign strategies, project plans, and execute multi-channel programs that drive sourced pipeline.
- Measure campaign performance, generate insights, and iterate on tactics to improve conversion and velocity.
- Run high-velocity experimentation with emphasis on scalable personalization and maintain the experimentation feedback loop.
- Partner with Sales and SDR leadership to co-own pipeline targets and create enablement materials and campaigns.
- Document repeatable 'campaigns-in-a-box' from successful experiments to scale impact across the team.
Education
- Bachelor’s degree in Marketing, Business, or related field (required).
Benefits
- Medical, dental, and vision plans
- Wellbeing fund and flexible wellness stipend
- Mental health benefits with therapy and coaching
- 401(k) program
- Education & learning stipend
- Flexible vacation and paid parental leave
- Company-wide recharge days each quarter
- Work-from-home stipend
Average salary estimate
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