Senior Manager, Enterprise Marketing
Skills
- Enterprise B2B marketing experience across complex, multi-stakeholder sales cycles
- Proven track record combining sales enablement and field/events marketing
- Experience generating measurable pipeline from events and tracking performance to closed deals
- Strong partnership experience with enterprise sales teams and ability to produce sales-facing enablement
- Proficiency with CRM and marketing automation systems and event platforms
- Data-driven mindset with experience optimizing channel mix and budget allocation
Responsibilities
- Analyze performance across conferences, webinars, and partnerships to recommend start/stop/optimize decisions that maximize pipeline ROI
- Plan and execute end-to-end enterprise events including conferences, executive roundtables, webinars, and custom events
- Partner closely with enterprise sales to provide contextual lead insights, enablement materials, and feedback loops on lead quality
- Track full-funnel metrics from event engagement through closed deals and present quarterly performance and reallocation recommendations
- Research and evaluate new channel opportunities and competitive activities to recommend innovative go-to-market approaches
- Coordinate cross-functional campaign execution with creative, lifecycle, and sales teams to ensure consistent messaging
- Manage event budgets, vendor relationships, and negotiate with venues, sponsors, and service providers
Education
- Bachelor's degree in marketing, business, or related field (or equivalent experience)
- Strong analytical and communication skills
Benefits
- Medical, dental, and vision insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA) with company match
- Company-paid short-term/long-term disability, AD&D, and life insurance
- Paid family leave
- 401(k) with company match
- Paid time off
Average salary estimate
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