Technical Marketing Manager, Crypto/Blockchain

Who We Are

Founded in 2012 by 3 expert hackers with no investment capital, Trail of Bits is the premier place for security experts to boldly advance security and address technology’s newest and most challenging risks. It has helped secure some of the world's most targeted organizations and devices. Our combination of novel research with practical solutions reduces the security risks that our clients face from emerging technologies. Our work helps drive the security industry and the public understanding of the technology underlying our world.

Cybersecurity preparedness is a moving target. Companies like ours are the tip of the spear in the fight against attackers. Our research-based and custom-engineering approach ensures that our client’s capabilities are at the forefront of what’s available. For companies and technologies that live and die by their security, a proactive, tailored approach is required to keep one step ahead of attackers.

Democratizing security information is essential. As part of our business, we provide ongoing informational support through blogs, whitepapers, newsletters, meetups, and open-source tools. The more the community understands security, the more they’ll understand why a company like ours is so unique and valuable.

Role

As our Technical Marketing Manager, Crypto/Blockchain, you'll be the strategic force multiplying our cryptography and blockchain engineering practice. You'll partner directly with our engineering directors to transform complex security work into compelling narratives that resonate across the Web3 ecosystem.

You'll own the full marketing lifecycle for our blockchain and cryptography service lines. This means developing demand generation programs that drive measurable pipeline and revenue, building authentic relationships with projects and influencers in the space, and creating content that demonstrates both technical depth and market understanding. You'll be equally comfortable crafting a technical case study, analyzing campaign ROI, launching a social media strategy on X and Bluesky, or building a landing page in Claude Code.

This role requires someone who genuinely lives in the crypto ecosystem. You're already active on X and Telegram, you know the key players and what makes this community tick, and you understand the difference between post-quantum cryptography and zero-knowledge proofs. You'll bring both marketing sophistication and technical literacy to ensure our messaging cuts through the noise.

What You'll Achieve

• Strategic Partnership: Partner with Cryptography and Blockchain Engineering Directors to develop integrated marketing programs spanning awareness, consideration, conversion, and advocacy.
• Demand Generation: Design and execute multi-channel campaigns including social media (X, LinkedIn, Bluesky), email marketing, webinars, and industry conferences that drive measurable pipeline and revenue growth.
• Technical Content Creation: Create and manage content that showcases Trail of Bits' technical expertise, including case studies, blog posts, and technical documentation that resonates with technical and business audiences.
• Community Building: Build and nurture strategic partnerships with blockchain projects, industry influencers, and key opinion leaders to amplify Trail of Bits' presence in the Web3 ecosystem.
• Sales Enablement: Provide sales support including collateral development, competitive intelligence, and prospect research to accelerate deal cycles.
• Performance Analytics: Establish analytics frameworks to measure program performance, ROI, and impact on pipeline and revenue, using data to continuously optimize campaigns.
• Market Intelligence: Monitor market trends, competitive landscape, and emerging opportunities within blockchain and cryptography sectors to inform strategic positioning.
• Industry Representation: Represent Trail of Bits at industry events and in key community forums, building relationships and establishing thought leadership.

What You'll Bring

• Demand Generation Excellence: Proven track record executing programs that demonstrably increased pipeline and revenue, preferably at a blockchain, cryptography, or security company.
• Technical Writing: Strong writing and editing capabilities for highly technical content including blogs, case studies, and documentation that resonate with both technical and business audiences.
• Blockchain & Crypto Expertise: Deep understanding of blockchain technology, Web3 ecosystem, and cryptography fundamentals with active engagement on X and Telegram
• Community Fluency: Experience with the crypto/blockchain market, including an understanding of community dynamics, key players, and what makes this audience unique
• Data-Driven Mindset: Ability to analyze marketing program performance and optimize based on insights, with comfort using analytics to measure ROI.
• Technical Proficiency: Ability to create landing pages in Claude Code and work with GitHub pull requests.
• Social Media & Community Building: Experience managing campaigns and building online community presence across platforms.
• Cross-Functional Collaboration: Comfort working with technical teams and translating complex security concepts for diverse audiences.

Reporting Manager: Thereasa Roy

The base salary for this full-time position ranges from $120,000 to $150,000 excluding benefits and potential bonuses. Various factors influence our salary ranges, including the specific role, level of seniority, geographic location, and the nature of the employment contract. An individual's specific work location, unique skills, experience, and relevant educational background will determine the final offer within this range. The presented salary range encompasses the starting salaries for all U.S. locations. For a precise salary estimate tailored to your preferred location, please discuss it with your recruiter during the hiring process.

Trail of Bits, Inc. participates in E-Verify, the US federal electronic employment eligibility verification program. Learn more.

When you apply, you'll be added to our newsletter so you can stay updated on company news and opportunities. You can opt out anytime.

Benefits, Perks & Wellness

Trail of Bits is our people, not a place. With over 100+ employees working from every time zone across the globe, our remote-first culture is built on autonomy and trust (and backed by smile-worthy benefits) for full-time employees:

Empowered Living:

• Competitive salary complemented by performance-based bonuses.
• Fully company-paid insurance packages, including health, dental, vision, disability, and life.
• A solid 401(k) plan with a 5% match of your base salary.
• 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations.

Nurturing New Beginnings:

• 4 months of parental leave to cherish the arrival of new family members.
• Our team is global and remote-first. However, if you are interested in moving to NYC, we offer $10,000 in relocation assistance to support your transition.

Work & Life Enrichment:

• $1,000 Working-from-Home stipend to create a comfortable and productive home office.
• Annual $750 Learning & Development stipend for continuous personal and professional growth.
• Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements.

Community Impact:

• Philanthropic contribution matching up to $2,000 annually.

Dedication to Diversity, Equity, Inclusion & Belonging (DEIB)

Trail of Bits is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. We actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law. Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.