Senior Manager, HCP Brand Marketing & Education

ABOUT KATE FARMS

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. 

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

POSITION OVERVIEW

The Sr. Manager, HCP Brand Marketing & Education, will shape how Kate Farms engages and educates healthcare professionals, building awareness, trust, and advocacy among clinicians and partners across the medical community. This role sits at the intersection of science and storytelling, connecting the precision of our clinical work with the humanity of our brand. You’ll lead marketing and education initiatives designed to inform, inspire, and enable HCPs to recommend and champion Kate Farms. 

You’ll own strategy and execution across professional partnerships, medical education programs, events, and content. Collaborating closely with Medical Affairs, Sales, and Creative to ensure every HCP touchpoint reflects the same care and quality that define our products. 

WHAT YOU WILL DO

·        HCP Brand & Education Strategy

Define and execute the brand marketing and education strategy that builds awareness, trust, and advocacy among healthcare professionals, partnering with Medical Affairs, Sales, and Commercial to align storytelling, tone, and brand expression across all professional touchpoints. 

·        Educational Storytelling & Content Development

Partner with the HCP Copywriter as your key collaborator to translate science and clinical data into clear, human, brand-aligned stories. Lead briefs into Creative and manage execution of HCP-facing initiatives, including newsletters, education campaigns, and digital resources. 

·        Professional Partnerships & Events

Oversee relationships with professional organizations and lead the brand’s strategy and marketing direction for professional conferences, sponsorships, and event activations, working closely with the Creative and Comms & Activation teams on execution. 

·        Integrated Marketing Stewardship to Bring the HCP Story to Life

Work cross-functionally with Marketing channel owners and Commercial to ensure our science and professional storytelling is consistent and connected across every channel. 

·        Measurement & Continuous Improvement

Define success metrics and track engagement across HCP initiatives, managing budgets and vendors while continuously optimizing based on results and field insights. 

WE ARE LOOKING FOR SOMEONE WHO

·        Bachelor's degree in Marketing, Business, or a related field with 8+ years of experience in healthcare, medical marketing, or professional education (nutrition or medical device background preferred); MBA is a plus.

·        Has a strong grasp of HCP audiences and professional ecosystems, with the ability to navigate medical accuracy, brand storytelling, and compliance. 

·        Is a strategic doer-equally skilled at developing the plan and rolling up sleeves to make it happen. 

·        Is highly collaborative, comfortable working cross-functionally with Brand, Creative, Medical Affairs, and Commercial teams. 

·        Is a strong writer and storyteller, able to make complex science feel relevant, human, and compelling. 

·        Demonstrates exceptional organization, communication, and project management skills. 

·        Dedicated to building high-performing teams while also supporting employees’ career growth in individual ways.

·        Invites and uses the opinions and perspectives of others.

·        Strong commitment to company mission and values.

·        Ability to work independently and collaboratively in a fast-paced, dynamic environment.

·        Respectfully shares and accepts feedback willingly from all levels of the organization.

·        Supports diverse hiring and related initiatives to meet company goals.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

·        Effectively handle lifting of various objects weighing up to 12 pounds.

·        While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.

·        Possess the ability to sit at a computer for extended periods of time.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations.  Requires 20% travel.

It is Kate Farms policy that any position that requires regular interaction with healthcare

professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE).

The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.  All job offers are contingent upon successful completion of background verification.

$129,000 - $148,500 USD

For full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.  Employees will also receive a generous  PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure),  two weeks of paid “Refresh” leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year.  Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.