Digital Marketing Manager - Remote
Skills
- Paid media management (Google Ads, LinkedIn, Meta)
- SEO and SEM strategy and execution
- Conversion rate optimization and A/B testing
- Web analytics (GA4) and attribution modeling
- Experience with marketing automation tools (Marketo)
- Budget optimization and performance reporting
- Cross-functional collaboration and vendor/agency management
- Project management and execution
Responsibilities
- Develop and execute performance-driven paid media strategies across Google Ads, LinkedIn, Meta and programmatic channels to optimize lead acquisition and conversion.
- Manage SEO/SEM programs and act as primary liaison with external digital agencies focused on organic search and paid search.
- Own website UX strategy, conversion rate optimization (CRO), A/B testing and personalization initiatives in collaboration with internal design and external consultants.
- Coordinate cross-functional digital initiatives with regional marketing, social, product and program owners to ensure aligned messaging and execution.
- Oversee email campaign coordination and newsletters with program owners and regional teams.
- Optimize digital marketing budget allocation across paid, organic and owned channels to maximize ROI.
- Track, analyze and report on digital marketing KPIs, providing actionable insights and recommendations for continuous improvement.
- Manage project coordination and vendor relationships to ensure timely delivery and quality execution.
Education
- Bachelor's degree in marketing, communications, business or related field preferred or equivalent experience
- Relevant certifications a plus (Google Ads, Google Analytics, Marketo)
Benefits
- Remote-first work arrangement (U.S.-based)
- Group medical insurance options with substantial employer contributions
- Group dental insurance with employer-paid employee premium
- Flexible Time Off (FTO) program and 12 corporate holidays
- Healthy mobile phone and home internet allowance
- Retirement plan eligibility after 2 months
- Pet benefit option
Average salary estimate
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