Senior Social Media Specialist

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise win every time.

Summary of Position

Are you the mythical beast, the strategic, highly skilled social media unicorn who can ensure the consistent, high-level execution and elevation of an established digital brand voice? If your brain runs on data and creativity, this is your next power-up. We need someone who can speak fluent Facebook, Instagram, TikTok, X, LinkedIn, and B2B. 

RYNO is hunting for a Senior Social Media Specialist, a true Unicorn, to report to the Senior Director of Marketing. Forget simple content scheduling; this is a pivotal role where you take FULL ownership of our entire social ecosystem. Your mission is clear: drive strategic development and execution across all platforms to fuel engagement, audience growth, and cultural relevance. 

Location Note: This role is fully remote, but if you're chilling in the Greater Phoenix Metro area, you get preferred status. (Proximity to good tacos matters.) 

Who You Are 

We need a leader who can think like a comedian, creative like a chaotic artist, fluent in what's trending, and is capable of solving all known human problems, preferably before lunchtime. 

• Your Superpower: Success requires extreme operational flexibility. You must be able to pivot on a dime as workflows or strategies need to be instantly re-prioritized in direct response to an executive mandate. 

• You are the Workflow Wizard: You'll own RYNO’s social media lifecycle, proactively driving innovation by translating platform trends and new tools into effective, brand-aligned campaigns. 

• You are the Meme Maestro & Content Ninja: You can turn a random thought into scroll-stopping content that’s trending and funny, and can post it without causing chaos. Using AI to create cool videos is a HUGE plus! 

• You are the Guardian of Good Taste: You'll ensure our elevated aesthetic is maintained through close collaboration with internal stakeholders. You'll also be the Compliance Czar, safeguarding the brand by maintaining clear policies and workflows. 

• You are a Results-Oriented Guru: You have a proven track record and are a direct communicator who can constructively challenge the status quo to foster innovation. 

• You were born in portrait mode: You must be cool with seeing your face on camera – a lot. Like “I’ve watched myself say the same thing 12 times” comfortable - even in questionable lighting. 

• You are the Podcast Sensei: You can take a concept from brainstorming to a polished, produced podcast - not like it was recorded in a closet of broken dreams. 

• You're a grown-up (mostly): Your brain's default setting is now "Executive Feedback Processing Mode." You don't just accept critique; you proactively embrace it with a growth mindset, fueled by three gallons of coffee and the understanding that their "idea" is just your next, even more brilliant, deliverable. 

Position Responsibilities

• Be the Strategy Mad Scientist: Develop and execute RYNO's social media strategy across all platforms, focusing on maximizing engagement, expanding audience, and achieving cultural relevance.
• Own the Flow: Own the entire social strategy workflow, including content planning, publishing, and calendar alignment in partnership with cross-functional teams.
• Predict the Future: Proactively drive innovation by translating platform trends, new tools, and best practices into brand-aligned executions before they become mainstream.
• Data Dragon: Own social reporting and analytics, ensuring data-driven insights are consistently applied to inform both strategic and creative direction.
• Aesthetic Alignment: Collaborate closely with internal stakeholders to ensure all visual and narrative content maintains the brand's distinct, elevated aesthetic and voice.
• Possess X-Ray Vision for Typos: Your detail-orientation is extreme: you spot misplaced commas and prevent brand-damaging, existential crises before hitting "Publish," because the mere thought of a typo surviving publication will keep you awake at night.
• The Rulebook Creator: Create and maintain comprehensive documentation of all social media policies and workflows, ensuring legal and brand compliance.
• The Alliance Maker: Establish and cultivate positive, efficient working relationships with internal stakeholders to ensure cohesive cross-functional planning and successful project execution.
• The Swiss Army Knife: Additional job duties as assigned by management (AKA, whatever chaos the universe or the executive team throws your way next).

You must bring 2-3 years of managing B2B or agency social media, and possess: 

• The Strategist's Brain: Experience developing and executing unique social media strategies that align with brand and business objectives. 

• The Platform Guru: Proven content management across Facebook, LinkedIn, Instagram, TikTok, YouTube & X and other relevant platforms. 

• The Analyst's Eye: Expertise in analyzing social media analytics with the ability to balance data-driven insights and creative instincts to increase engagement and audience growth. 

• The Navigator: Demonstrated agility and flexibility by rapidly adjusting strategies and processes as business needs or market conditions dictate. 

• The Certified Pro: Facebook Blueprint certified 

• The Ultimate Tech Stacker: Proficiency with tools such as SEMrush, Google Analytics, Adobe Creative Suite, Canva, Figma, SalesForce or similar CRMs. 

• The Work Ethic Guru: Highly organized with excellent time management skills, strong work ethic, and the ability to thrive in a fast-paced environment with tight deadlines. 

• The Owner of the Team Vibe: Collaborative spirit and ability to effectively partner with peers and executive management. 

• The Unexpected Mission Captain: Assume responsibility for "other duties as assigned," which means being ready to pivot instantly when a crisis or a brilliant but spontaneous idea drops from the C-suite. 

The Vibe Check (Mandatory) 

1. Bring the Heat: To prove you're the Unicorn, you must submit a portfolio of your work. If it doesn't immediately demonstrate your ability to execute an elevated aesthetic and achieve strategic goals, it probably doesn't slap hard enough. 
2. Spill the Tea: In your cover letter, tell us (in 5 sentences or less) which social media trend needs to die, and which one we should have started yesterday.  

The total compensation for this non-exempt, salaried opportunity includes a base salary of $70,000 to $80,000. This is our target compensation range and is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 10 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.