Marketing Communications Lead – Petcare

Role Description

The Marketing Communications Lead is a strategic leader and people manager within our fast-growing, diverse business unit. This role is critical to driving the success of marketing initiatives by leading the development and execution of integrated communications strategies that deliver consistent, compelling, and timely messaging across multiple brands, therapeutic areas, programs, and customer segments. The MarCom Lead champions executional excellence and team performance, ensuring all communications align with business objectives, meet deadlines, and adhere to budget. Above all, this role demands a visionary leader who inspires and develops a high-performing communications team while providing strategic, results-driven communications solutions that advance Petcare business goals.

In this capacity, the MarCom Lead will lead and support the Preventatives team by overseeing communications efforts across Petcare.

Key Skills and Competencies

The ideal candidate will demonstrate:

• Leadership and Team Development: Proven experience managing, mentoring, and motivating a team to deliver high-quality communications and achieve business objectives.
• Strategic Thinking: Ability to define and drive forward-looking communications strategies aligned with business goals.
• Integrated Communications Expertise: Deep understanding of the full spectrum of communications disciplines and solutions.
• Innovation and Continuous Improvement: A passion for fostering creativity and driving process improvements.
• Problem-Solving Acumen: Skilled at overcoming challenges with practical, effective solutions.
• Relationship Building: Strength in cultivating collaboration across teams, agencies, and stakeholders.
• Accountability and Execution: Track record of setting clear goals, delegating effectively, and ensuring follow-through.
• Agency and Vendor Management: Experience leading agency partnerships and managing external resources.
• Exceptional Communication: Excellent verbal and written communication skills, with the ability to influence at all organizational levels.
• Marketing Insight: Proven ability to align communications with marketing objectives and business strategies.
• Project and Resource Management: Expertise in managing multiple projects, budgets, and resources efficiently.
• Negotiation and Influence: Strong ability to build consensus, negotiate effectively, and drive alignment.
• Adaptability: Comfortable leading through change in a fast-paced, results-driven environment.

Responsibilities

As the MarCom Lead, you will:

• Lead the planning, development, and execution of segment-specific communications plans and programs that drive business and marketing success.
• Manage, mentor, and develop a high-performing MarCom team focused on delivering strategic and tactical excellence.
• Ensure all communications touchpoints align with segment and brand strategies, maintaining consistent and appropriate messaging across channels and portfolios.
• Provide strategic counsel to Marketing and cross-functional stakeholders to optimize messaging and media mix by customer segment and therapeutic category.
• Oversee day-to-day relationships with communications agencies, ensuring deliverables are on strategy, timely, and meet quality standards.
• Own and enforce the Content Review and Clearance (CRC) approval process, collaborating with regulatory, legal, medical, corporate communications, and Investor Relations teams to secure necessary approvals.
• Partner across Zoetis Petcare Marketing, supporting functions, and agencies to develop and implement impactful marketing communications campaigns.
• Collaborate with the Operations Lead on internal communications strategies and executions.
• Serve as the primary liaison for agencies, trade associations, industry groups, partners, and marketing suppliers.
• Develop and track metrics to measure the effectiveness of MarCom initatives.
• Drive the development and optimal use of the CRM platform to enhance targeting, prioritize opportunities, and identify risks.
• Optimize resource allocation, including promotional budgets and team capabilities, to maximize revenue and profitability.
• Facilitate cross-functional collaboration to develop and implement communications strategies that fuel growth.
• Foster a culture of continuous improvement, innovation, and accountability within the MarCom team.
• Share best practices and provide constructive feedback across Zoetis teams.
• Represent the MarCom team in various internal and external forums as needed.

Desired Perceptions

Upon establishing themselves in the role, the MarCom Manager will be recognized as someone who:

• Consistently delivers measurable results through effective leadership.
• Thinks strategically and understands business and marketing priorities.
• Inspires and develops their team to achieve excellence.
• Brings innovative ideas and practical solutions to challenges.
• Demonstrates enthusiasm and passion for the Petcare business and Zoetis.
• Is resourceful, accountable, and meets all deadlines.
• Communicates transparently and fosters accountability.
• Takes initiative and confidently leads cross-functional projects.
• Maintains a clear point of view and acts as a responsible steward of company resources.
• Embodies Zoetis’s core values.
• Perseveres through challenges and adapts effectively to change.

Requirements

Education

• Bachelor’s degree (BS or BA) in Communications, Journalism, Business, or a related field is required.
• MBA or advanced degree is preferred but not required.

Professional Experience

• 10 plus years of relevant marketing communications or advertising agency experience.
• Proven leadership experience managing and developing a team.
• Experience in the animal health industry is preferred.
• Demonstrated expertise in developing and executing integrated segment and brand communications strategies that deliver consistent messaging across brands, therapeutic areas, and customer segments.
• Proven ability to collaborate effectively with cross-functional teams.
• Strong organizational skills with the ability to prioritize and manage multiple projects in a fast-paced, evolving environment.
• Track record of delivering high-quality work under tight deadlines.

Physical Position Requirements

• Ability to travel (10% of the time)
• Attendance to internal off-site meetings (ex. National Sales Meetings, off-sites, etc.), agency meetings, market research functions, etc.
• The employee’s usual work location is in an office or remote office environment.

The US base salary range for this full-time position is $180,880-$260,015. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation.

 

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.