Product Marketing Principal
Skills
- Proven expertise in positioning, messaging, and go-to-market for multi-product/platform businesses
- Strong cross-functional collaboration with Product, Demand Gen, Content, Enablement, and Support
- Comfortable with both quantitative and qualitative inputs; able to translate insights into action
- Experience driving measurable improvements in adoption, retention, or conversion
- Ability to create scalable processes, playbooks, and launch frameworks
Responsibilities
- Define and own product positioning, messaging, and value narratives for internal and external audiences
- Lead end-to-end go-to-market strategy, including launch objectives, success metrics, and cross-functional execution
- Create scalable launch frameworks, playbooks, and business rhythms to ensure consistent, measurable releases
- Partner with Product, Demand Gen, Creative, Enablement, and Support to align narrative, channels, and timing
- Use adoption data, owner feedback, and market signals to refine messaging and prioritize opportunities
- Measure and report on impact to activation, retention, satisfaction, and conversion across owner journeys
- Equip internal teams with tools, training, and content to communicate product value consistently
Education
- Bachelor's degree or equivalent professional experience preferred
- Open to equivalent experience in lieu of formal degree
Benefits
- Competitive salary, equity, and variable annual bonus
- 401(k) with 4% immediate vesting match
- Comprehensive medical, dental, and vision (100% employer-paid for individual enrollment)
- Paid parental leave (16–18 weeks birthing; 10 weeks non-birthing), infertility coverage
- Generous PTO, sick leave, holidays, and a personal holiday
- 10 free mental health visits and pet insurance
- Annual travel credit after one year and discounts on Evolve properties
- Learning and development resources and employee resource groups
Average salary estimate
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