Social Media & Influencer Marketing Manager

Are you ready to build something meaningful?- Take flight at Birdman! 🦅

The Company: 

At Birdman, we lead the charge toward a more sustainable future by revolutionizing food consumption through healthy, delicious, cruelty-free, plant-based products. Having achieved consistent 100% YoY growth for nine consecutive years, we're poised to expand into new markets and introduce innovative business lines, reaching new heights while maximizing positive impact. Join us in shaping the next era of sustainable food practices and be part of building the next Mexican Unicorn!

🎯 The Role:

We’re hiring a Social Media & Influencer Marketing Manager to own strategy and execution across Mexico and the United States. This managerial role sits at the intersection of data and creativity: you’ll turn insights into campaigns that drive awareness, community, and measurable commercial impact (NTB, CAC, LTV). You’ll lead Social Media Management and Influencer/Creator programs, partner tightly with eCommerce & Paid Media, and build a pipeline of UGC and ambassadors that scales. If you’re as comfortable inside dashboards as you are on a set—and you know what’s “cool” in wellness/health—this role is for you.

🧩 Responsibilities:

• Own Social & Influencer strategy and roadmap for MX & US; translate brand and commercial priorities into platform-specific plans.
• Lead editorial calendar, UGC pipeline, campaign briefs, production, approvals, and paid amplification (Meta/TikTok).
• Build and manage creator programs (micro → hero, ambassadors, affiliates), including contracting, brand safety and FTC/ASA compliance.
• Set clear OKRs/KPIs; implement measurement (UTMs, GA4, Shopify, platform analytics) and weekly scorecards tied to NTB, CAC, LTV.
• Partner with eCom & Paid Media to run full-funnel experiments (TOF/MOF/BOF), creative testing and incrementality reads.
• Manage and mentor a bi-national team (Content Strategists & Influencer Managers); establish rituals, SLAs, and QA standards.
• Own social listening & competitive intelligence; turn insights into creative angles and rapid tests.
• Coordinate with PR/Comms and Legal for brand safety, usage rights, and risk management.

💼 Professional Experience

 Education: Bachelor’s degree in Marketing, Communications, or a related field within the creative industries.

🚀 Must-Have Requirements

• -5–7+ years leading Social Media and Influencer/Creator programs; at least 2 years managing people.
• -Proven track record linking social/influencer to business outcomes (revenue/NTB/CAC/LTV), not just engagement.
• -Hands-on experience with Meta & TikTok paid amplification and creative testing (hook/hold/CTR/CPC frameworks).
• -Toolstack fluency: publishing/listening (e.g., Sprout/Hootsuite), analytics (GA4, Looker/Tableau), and UTM discipline.
• -Experience running creator CRM/workflows (GRIN/Aspire/Tagger/Upfluence) and managing usage rights/brand safety.
• -Bilingual (Spanish/English) and comfortable operating across MX & US time zones.

🚀 Nice-to-Have Requirements

• CPG / wellness / health category experience; familiarity with TikTok Shop and affiliate ecosystems (Amazon Associates, impact.com).
• eCommerce exposure (Shopify, Amazon) and collaboration with Performance Marketing on CAC/NTB goals.
• Storytelling & light creative direction (scripts, shot lists, edits) and UGC QA standards.
• Experience with social listening/insight platforms (Brandwatch/Talkwalker) and sentiment analysis.
• Incrementality/experimentation mindset (geo-split, PSA holdout, MMM-lite).
• Public speaking/host experience for lives, Q&As, or product education sessions.

🎁 Bonus Points If...

-Background in nutrition, sports, supplements, biotech and other health/sport-related fields

-SEO/SEM basic knowledge

-Digital Marketing basic knowledge

📢 Ready to level up your impact with Birdman?
 Apply now and help shape the future of plant-based innovation🦅💻📊