VP, Product Portfolio Marketing
Fast Facts
The Vice President of Product Portfolio Marketing role at Edmentum involves leading marketing strategies to enhance brand presence and drive growth in the K-12 education sector.
Responsibilities: Key responsibilities include architecting positioning strategies, developing product marketing teams, aligning cross-functional initiatives, and launching commercialization plans.
Skills: Required skills include strategic thinking, operational expertise, B2B marketing experience, strong leadership abilities, data-driven insights, and effective communication.
Qualifications: Preferred qualifications include deep knowledge of the K-12 education market and proven experience in go-to-market strategies for complex solutions.
Location: Job is located in the United States with no travel requirements specified.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $150,000 - $250,000.
What You’ll Do
Are you ready to shape the future of education through bold marketing leadership? As Vice President of Product Portfolio Marketing at Edmentum, you’ll be at the helm of our strategic growth engine—leading the charge to position our solutions with clarity, impact, and purpose. This is a high-visibility executive role where strategic vision meets operational excellence. You’ll unify product marketing across solution lines, drive go-to-market success, and collaborate deeply with product, sales, and research teams to amplify our voice in the K–12 education space. If you thrive on turning insights into influence and strategy into results, this is your opportunity to make a lasting mark.
In this role, you will:
- Architect and lead compelling positioning and messaging strategies that elevate Edmentum’s brand and fuel market growth
- Inspire and develop a high-performing team of product and research marketers, fostering innovation and collaboration
- Drive cross-functional alignment with product, sales, customer success, and strategy teams to deliver unified go-to-market execution
- Champion market and customer research initiatives that shape strategic decisions and sharpen our competitive edge
- Launch and scale impactful commercialization plans that support business goals and accelerate solution adoption
- Spearhead thought leadership and content strategies in partnership with brand and demand teams to attract and retain customers
- Serve as a strategic voice within the executive team, representing market insights and customer needs to influence enterprise direction
Who You Are
- You are a strategic thinker with a strong operational mindset
- You have deep expertise in leading product marketing teams within B2B organizations
- You are an experienced leader of senior marketers and cross-functional teams
- You have a proven track record in go-to-market strategy for complex solution portfolios
- You understand the K–12 education market and its customer personas (preferred)
- You are skilled at translating research and data into actionable insights
- You are confident presenting executive-level business cases and value propositions
- You build inclusive, collaborative, and high-performing teams
- You influence across functions without formal authority
- You are familiar with enterprise marketing tech stacks and digital channels
- You thrive in fast-paced environments with strong project management skills
- You communicate with clarity and impact
- You are data-driven and focused on measurable outcomes
- You are willing to take on evolving responsibilities based on business needs
Job Application Deadline: August 15, 2025
Average salary estimate
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At Edmentum, a single mission guides and inspires us as it defines our core purpose and the contribution we make to society: Founded in innovation, we are committed to being educators' most trusted partner in creating successful student outcomes e...
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