Senior Product Marketing Manager - GTM

📝 Company Mission

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

💼 About Wayflyer

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

💛 Culture & Values at Wayflyer

At Wayflyer, we value being sound people, excellent operators, and ambitious overachievers, working together with integrity, creativity, and bold optimism to deliver exceptional results. To learn more, please visit our website.

🚀 Your Role at a Glance: The key ways you'll bring value to the team

Wayflyer is scaling fast, and as we expand our product suite and GTM complexity, we need a commercially minded PMM who can drive integrated campaigns, build high-impact sales assets, and help translate product value into revenue impact.

This role sits at the intersection of Marketing, Sales, and Product—owning how our products show up in-market and how our teams go to market. You’ll be the executional heartbeat of product marketing, leading GTM plans and building enablement tools that empower our teams to win.

You won’t be starting from scratch: you’ll partner with a second PMM focused on positioning and upstream strategy. Your role is to make that strategy land in the market, with consistency, quality, and commercial impact.

What You’ll Own

• Integrated GTM execution – lead the orchestration of cross-functional campaigns (e.g. Black Friday, Prime Day), working across Product, Content, Lifecycle, Brand, and Sales

• Sales enablement assets – build and manage our asset library, including pitch decks, battlecards, one-pagers, objection handling, and persona tools

• Field alignment – act as the day-to-day PMM contact for Sales, fielding requests, prioritising needs, and ensuring consistent messaging across channels

• GTM rhythm and planning – own the launch calendar, coordinate cross-functional readiness, and ensure teams are aligned on what’s shipping, when, and how it lands in market

• Support launches – partner with the other PMM to help activate positioning and messaging for new and existing products

• Own campaign measurement – define success metrics, track performance, and report on GTM impact in partnership with Marketing Ops

🔨 What Makes You a Great Fit

• You have 4–6 years in Product Marketing, Revenue Marketing, or GTM roles at a B2B SaaS or fintech company

• You thrive in cross-functional environments and enjoy turning strategy into execution

• Have built sales enablement tools and run launch or campaign workstreams end-to-end

• You're fluent in the language of sales, marketing, and product—able to translate between them

• Operate with urgency, prioritise ruthlessly, and bring structure to ambiguity

• Bonus: experience working on ecommerce, fintech, or embedded finance products

🤝 What to Expect After You Apply

You can expect to hear from a member of our Talent Acquisition team soon. If we believe you're a good fit, the first step will be a conversation with a recruiter who will guide you through the next stages of the process. The full interview process, which includes meeting the Hiring Manager and completing a case study or interview loop, typically takes approximately three to four weeks.

🏖️The Perks of Being at Wayflyer

🌴 Time Off That Matters

Recharge with 25 days of paid annual leave, plus public holidays.

🧘 Your Wellbeing

Access support and resources to support your wellbeing, including our Wellbeing @ Wayflyer ERG.

🫀 Comprehensive Health & Protection

Stay covered with private healthcare, life insurance, and critical illness cover.

👵 Secure Your Future with Our Pension Plan

Our pension plan helps you build a strong foundation for tomorrow, starting today.

🍼 Family-First Policies

We offer generous parental and adoptive leave, including 6 months of paid leave for Primary Caregivers and 3 months of paid leave for Secondary Caregivers.

💰 Share in Our Success

With our equity scheme, you're not just an employee; you're a stakeholder in our journey.

🌴 Work From Abroad!

Enjoy the freedom to work remotely from anywhere in the world for up to 60 calendar days a year.

📍Global Offices and Working Policy

🇮🇪 Dublin, Our Buzzing HQ

Our headquarters operates a hybrid model. The number of in-office days depends on your team, but the majority of teams and our SLT are typically in 3-4 days per week, giving you valuable exposure to senior leadership.

🇬🇧 London, One Big Family

Home to around 30 employees, our brand-new London office also runs on a hybrid model. You’ll often find our CEO working alongside the team with regular visits.

🇦🇺 Sydney, Small but Mighty

Our close-knit Sydney office has around 20 employees and follows a flexible hybrid model, fostering strong collaboration.

🇺🇸 Atlanta, New York & Charlotte, Stateside Collaboration

Each of our US offices has 8-10 employees and operates with a flexible hybrid approach, blending in-person connection with remote freedom.

🌍 Remote, Across the US & Europe

The majority of our Tech org works remotely across the UK and Europe, coming together throughout the year for off-sites, company kick off and technical kick off. We also have a growing number of remote team members across the US and Germany.

💡 How We Handle Your Personal Data

By submitting your application, you acknowledge that Wayflyer Limited will process your personal data for the purpose of evaluating your suitability for the role. Such processing is based on the need to take steps prior to entering into a potential employment agreement. To learn more about how we handle your personal data, you can contact our privacy team at [email protected] or review our privacy notice at https://wayflyer.com/privacy-notice.

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