Marketing Manager - VIP Shoppers

About Inspiration Commerce Group (ICG)
ICG is a global holding company focused on buying & building digital properties that power frictionless online shopping experiences.

Our portfolio includes leading fashion marketplaces like Italist and Verishop, affiliate marketing platforms like Stylight and MyBestBrands, and B2B technology solutions like Bonsai.

We currently drive over $250 million in annual sales for 3,000+ brands & retailers across 20+ markets and 9 languages. Our remote team works across Canada, USA, UK, Germany, Croatia, Italy, Japan, Tunisia, Philippines and Australia.

About this Role

We’re looking for a Marketing Manager - VIP Shoppers to join Italist, the top destination for online shoppers looking for luxury & designer fashion straight from Italy. In this role, you'll help to grow the size and profitability of our VIP Shoppers segment, which are ultra high net-worth individuals anywhere in the world who spend >$50k with us annually.

This is a full-time, remote position. Our preference is to hire someone in Canada or the USA.

What You’ll Do

• You'll lead online marketing programs that help us to attract, (re)-engage and convert more VIP shoppers. These will focus on SEM, email/SMS marketing and direct outreach on social media, all with the goal of bringing more VIP shoppers to the Italist product, or better re-engaging those who've already purchased with us.

• You'll run point on Creator/Influencer partnerships and B2B partnerships with celebrity stylists, helping to build outreach/pipeline, programs and campaigns to bring them to Italist and ensure they're receiving the most value possible.

• You'll dig through our database to identify early indicators of a shopper having the potential to be a VIP Shopper, and engage with them to grow their spend with us. You'll also be responsible for tracking the ROI/ROAS of all campaigns and ensuring we're generating incremental value/profit across all initiatives.

• You'll take the lead on curating in-person events for our VIP Shoppers, including dinners, exclusive shopping events, early-access to new seasons, etc.

• You'll oversee our Personal Shopper program, where we work directly with VIP Shoppers to help them put together outfits, discover new brands/products, and keep their wardrobe fresh with the latest finds
  

About You

• You have a passion for fashion and have worked in designer/luxury or marketed to UHNWI's in a B2C setting

• You are a strong marketing generalist, with experience running performance and brand campaigns, both online and offline.

• Ownership Mentality: You don’t wait to be told what to do. You see what needs to be done and take accountability, even for tasks that aren’t officially “yours.”

• Startup Environment: You enjoy the challenge of working in a dynamic environment where things move fast and processes evolve quickly. You are okay with some things being very structured, and others being a little loose.

• You are fluent in English and comfortable communicating primarily in English with team members around the world.
  

What we can offer you…

• An opportunity to learn and grow more than you have in any of your previous roles! We are scaling quickly, and there's an incredible amount of work to be done on all fronts. We are a lean, scrappy team where everyone wears multiple hats and works closely together. You'll be able to work on projects and initiatives that interest you and expand your scope.

• A flexible, remote work environment where you’ll have a lot of freedom and flexibility. We hire adults and treat them like adults.

• The chance to have a meaningful impact on a business and see the results of your work.
  

What we can't offer you...

• Perfect Work/Life Balance. Startups are unpredictable — while we aim for balance, there will be times when evenings or weekends are necessary to keep things moving. We encourage you to manage your schedule and find ways to create balance that works for you.

• A ton of people and resources. We operate lean and invest thoughtfully. This means you’ll need to get creative and wear multiple hats to get the job done — and we’re still figuring things out as we grow.
  

Our Process:

1. Applications: we’ll review your application within 72 hours, and you’ll hear from us no matter what. We’re committed to transparency — if we need more time to decide, we’ll let you know. No ghosting.

2. Take Home: we'll send you a short challenge to take on (curating a moodboard or finding some products based on a prompt). This is paid and shouldn't take longer than 1 hour.

3. Interviews: you'll meet with Brett, Corah and Dakoda from our team. Our conversations will be a mix of behavioural questions, deep dives into your experience, and plenty of time for you to ask questions. Each session will last 30-60 minutes over Google Meet.

4. Offer: this is the fun part — we'll make an offer and start getting ready for you to join us!

If you have any questions throughout the process, feel free to reach out to Brett. Thank you, and hopefully we talk soon!