APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

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POSITION SPECIFICS​

Penn State’s Office of Strategic Communications, the University’s central public relations and marketing division, is seeking a Digital Content Strategist to help align effective storytelling with Penn State brand messaging and digital strategy across the institution’s flagship web platforms, including psu.edu and news.psu.edu.

The Digital Content Strategist will build page strategies, collaborate with internal partners, and strive to align content with the University’s digital and brand goals, specifically for high-impact areas involving enrollment management and institutional reputation. This role shares responsibilities for digital content strategy development, content optimization and analysis, and content governance.

The person in this position will work cross-functionally with user experience, design, marketing, and technical teams in the Office of Strategic Communications, as well as with stakeholders from across the institution to drive unified digital marketing strategies.

This role has the potential to be performed fully remote or as a hybrid of working remote and on-site.

Key Responsibilities

• Develop and implement user-first content strategies aligned with institutional goals
• Plan and manage editorial calendars and determine appropriate content types
• Create, review, and optimize website content for clarity, SEO, and accessibility
• Organize content within a complex information architecture
• Analyze performance metrics in collaboration with Strategic Communications’ analytics team
• Ensure content reflects brand voice and editorial standards
• Work with business partners to clarify messaging for external audiences
• Collaborate with technical teams to support accessibility and performance goals
• Use web content management systems to update and manage content
• Document strategy decisions and content governance practices

Qualifications

• Excellent writing and editing skills, with strong attention to clarity, tone, and grammar
• Proven experience writing engaging website and online marketing content
• Experience with SEO and content performance tools like Google Analytics
• Familiarity with content hierarchies and style guides
• Familiarity with navigation, redirects, and site audit tools
• Ability to manage multiple projects and collaborate with cross-functional teams
• Knowledge of digital accessibility standards and content management systems
• Strategic thinking and experience aligning content with business needs

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This position is filled at the Advanced Professional level.

 

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None

 

About Penn State’s Office of Strategic Communications

As Penn State’s central public relations and marketing division, Strategic Communications is a fully integrated, award-winning, best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institution’s reputation in regional, national and international spheres of influence in ways that serve recruitment, resource and leadership goals.

Spanning Penn State’s large-scale enterprise—including campus locations across Pennsylvania, nearly 90,000 students, and an alumni base exceeding 700,000—Strategic Communications’ work encompasses all forms of communications and engagement, ranging from branding, marketing, and trademark and event management to internal communications, proactive and social media, research communications, and crisis and issues management. We’ve attracted talented and diverse team members from private and public sectors at all levels of our division, giving us the ability to build a strategic program of excellence recognized throughout the University.

 

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

 

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

 

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $61,800.00 - $89,600.00.

 

Salary Structure - Information on Penn State's salary structure

 

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

 

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