Social Media Marketing Specialist

Overview

POSITION SUMMARY

The Social Media Marketing Specialist works directly with internal teams, as well as external agencies, partners, artists, influencers, creative and production partners, and other key resources.  The Social Media Marketing Specialist plans strategic organic and paid organic social channel content objectives related to sales and business performance goals, socialize those plans and related content calendars, produce and aggregate multimedia content and messaging, ensuring accurate and timely distribution across internal and external channels including Taylor’s and dealers’ digital audiences, and provide consistent performance reporting to highlight success stories and identify new opportunities.

Social Media Marketing Specialist Salary Range:

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s) 

• Strategizes, plans, implements, manages, and executes Taylor’s global organic social media, paid media, and content strategies across channels.
• Plans, develops, and curates shareable and timely Post, Feed, Story, Reel, and Live content for Taylor’s social marketing channels like TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, Reddit, Substack, and forums.
• Works with internal, agency, artist, creator, influencer, and affiliate partners to plan, develop, and execute organic and paid social strategies for reach, awareness, prospecting, collabs, retargeting, commerce, and ad campaigns.

• Works directly with artists, influencers, and affiliates to plan, develop, execute, and amplify mutually beneficial campaigns that drive audience growth, engagement, and goal accomplishment for all parties.
• Collaborates with design, copywriting, photo, video, content, artist relations, SEO/GEO, and other personnel to develop strategic direction and optimize messaging strategy.
• Works with creative and content teams to manage and oversee social marketing content creation projects and workflow, meeting deadlines and staying within approved budgets.
• Develops and implements content strategies designed to address target segments across their customer journey.
• Recommends and develops smart, strategic, and creative solutions and experiences that are on-brand and response-oriented, supporting Taylor Guitars’ acquisition and lead generation efforts.
• Leverages social media marketing, project management, and team communication tools such as Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, and more to effectively plan, communicate, project manage, and execute social campaigns and content postings.
• Supports growing our follower and subscriber bases by providing regular, helpful, engaging, and inspiring content that is in-tune with the needs of our customers, guitar players, and potential new guitar players.
• Monitors trends, hashtags, and key moments to keep our content fresh and culturally relevant.
• Listens and engages in relevant social discussion about the Taylor brand, competitors, and industry by responding to DMs, comments, mentions, and tags from customers, fans, leads, and new audiences.
• Manages the Taylor brand within online communities like Meta, Reddit, Substack, and forums.
• Monitors, quantifies, and reports on audience growth, user engagement, relevant traffic and leads, sales conversions, and other KPI’s from our social media presence to derive insights and opportunity areas.
• Keeps team up-to-date with the latest social media best practices, algorithm changes, technologies, and best-in-class executions across industries via online blogs and resources, educational seminars, etc.

COMPETENCIES:

• Customer Focus - Knows who internal customers are.  Identifies opportunities that benefit the customer (internal and external).  Establishes and maintains effective relationships.  Delivers products that meet customer expectations, educate, and tell great stories while staying true to “the Taylor voice.”
• Strategy – Strong strategic and conceptual thinker able to create ideas and executions alike, with a user and experience focus. Fluent in using social channels to drive audience growth, awareness, lead generation, and sales.
• Results Oriented - Works as a productive and cooperative member of a cohesive group. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results. Solution vs. problem oriented. Demonstrates ability to adjust when obstacles arise.
• Communicates Effectively - Communicates proactively and with purpose and professionally, in a concise and straightforward manner. Excellent presenter.  Attentively listens to others.  Communicates to those involved, especially if agreements cannot be kept.
• Team Oriented – Ability to work with cross-functional departments like production, sales, marketing, and HR.
• Accountability - Takes personal responsibility for decisions, behaviors, actions and failures, and commits to necessary corrective action. Able to admit limitations of knowledge yet demonstrate a willingness to do what is needed to improve.  Proactively seeks feedback without being defensive. Does what is right because it is the right thing to do.  Leaves personal circumstances outside of work in order to remain engaged in the task at hand.  Maintains a positive attitude despite adversity.
• Reliability - Demonstrates reliable and predictable attendance and punctuality.
• Technical Aptitude – Apply technical skills to recommend solid, achievable solutions.
• Project Management – Proven ability to drive projects forward from concept to execution, create project schedules/milestones, and work with a comfort for handling numerous projects and tight deadlines.
• Analytics - Excellent command of social analytics platforms with a passion for making data-driven decisions and using both quantitative and qualitative data to continually monitor KPIs, analyze/interpret online behavior, inform team thinking, identify opportunities/shortcomings, adjust strategy, and align tactics.

Qualifications

POSITION QUALIFICATIONS

Education & Experience: Minimum of 3 years’ experience in developing social and content experiences for integrated, digitally-native, CPG, or lifestyle brands required.  Bachelor’s degree in a related field is a plus.

Other Requirements: Passion and experience playing acoustic and electric guitar is required.  Knowledge and understanding of the Taylor Guitars brand, the guitar industry, and music culture is highly preferred.  B2C and B2B experience is preferred. Ability to travel domestically as necessary is required.

Computer Skills:

• Proficiency in creating and developing shareable video, photo, and live content for social channels including TikTok, Instagram, Facebook, LinkedIn, X, Reddit, Substack, and forums is highly preferred.
• Proficiency with social/project management and analytics platforms like Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, Google Analytics, Google Data Studio, and similar are highly preferred.
• Proficiency with social algorithms, best practices, targeting dimensions, and UTMs are highly preferred.
• Proficiency with MS Office applications including Excel, Word, PowerPoint, Outlook, and Teams highly preferred.
• Proficiency with AI tools such as ChatGPT, Claude, Gemini, Canva, Midjourney, and Jasper are preferred.
• Proficiency with Adobe Creative Cloud applications including Photoshop and Illustrator are preferred.
• Knowledge of Video Editing Software such as Premier or AfterEffects are a plus.
• Proficiency with project management software such as Airtable, Asana, and Jira is a plus.
• Thorough working knowledge of SEO and GEO ranking and optimization factors are a plus.
• Experience in global or multilingual environments a plus, particularly in Latin America, Europe, Japan, and China.

Other Requirements:

• Excellent attention to detail and enthusiasm for pixel-perfect work.
• Passionate and motivated to deliver award-winning work recognized both inside and outside the music industry.
• Ability to speak/articulate confidently and listen exceptionally.

PHYSICAL REQUIREMENTS

Physical Demands

Lift/Carry

Stand

F (Frequently)

10 lbs. or less

O (Occasionally)

Walk

C (Constantly)

11 - 20 lbs.

O (Occasionally)

Sit

C (Constantly)

21 - 50 lbs.

O (Occasionally)

Handling/Fingering

C (Constantly)

51 - 100 lbs.

N (Not Applicable)

Reach Outward

F (Frequently)

Over 100 lbs.

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Push/Pull

Climb

N (Not Applicable)

12 lbs. or less

O (Occasionally)

Crawl

N (Not Applicable)

13-25 lbs.

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

26-40 lbs.

N (Not Applicable)

Bend

O (Occasionally)

41 – 100 lbs

N (Not Applicable)

N (Not Applicable): Activity is not applicable to this occupation.

O (Occasionally):   Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs./day)

F (Frequently): Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day)

C (Constantly): Occupation requires this activity more than 66% of the time (5.5+ hrs./day)

Other Physical Requirements

Vision (Near)

WORK ENVIRONMENT

Working conditions are normal for an office environment. The noise level in the work environment is usually quiet to moderate.