Digital Designer

Overview

POSITION SUMMARY

The Digital Designer plays a vital role in the digital and creative design team, contributing high-quality design concepts to support Taylor Guitars’ online marketing efforts. This role is responsible for designing and producing engaging digital content for both direct and indirect digital platforms, enhancing the guitar shopping experience and promoting brand initiatives. Working within brand guidelines, the Digital Designer creates visually compelling assets and collaborates closely with the digital, content, UX, and performance marketing teams. The goal is to deliver inspiring, customer-focused experiences that support research, education, and the purchase of Taylor guitars, amplifiers, and accessories.

Digital Designer Salary Range:

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s) 

• Creates, implements, and maintains digital content, features, functionality, and experiences to inspire guitar shoppers and meet marketing objectives on Taylor’s web and app properties across Drupal, WordPress, and Shopify.
• Recommends and designs strategic and creative interactive design solutions for digital platforms such as web, video, email, social media, apps, and digital ads.
• Works with internal marketing and sales personnel to design and implement short-term, long-term, and seasonal digital marketing executions.
• Collaborates with team from conceptualization through execution for digital experiences that effectively, consistently, and accurately draw attention of retailers’ audiences to Taylor product offerings.
• Collaborates with UX, copywriting, photo, video, content, SEO/GEO, CRO, AR, and other personnel to develop direction, user flows, and messaging strategy.
• Conceptualizes UX and develops wireframes, prototypes, and designs that demonstrate new interactive functionality to generate internal agreements, buy-in, and approvals.
• Conceptualizes design work and messaging strategies for traditional media applications including retail, print, direct mail, and other to generate internal agreements, buy-in, and approvals.
• Apply best practices to help guide experience design and UX, feature enhancements, conversion optimizations, and tracking/analytics across consumer and dealer-facing digital properties and business units.
• Coordinate closely with multiple agencies and other external partners in the development and execution of project deliverables while meeting timing, budget, and quality expectations.
• Work within Taylor creative and development guidelines/standards to ensure cross-device and cross-browser compatibility with consistent and maintainable branding, style, and tone.
• Help troubleshoot website system problems and performance issues, actively identifying and recommending improvement and optimization opportunities.
• Stay current on interactive trends, design best practices, emerging technologies, and consumer behaviors.

COMPETENCIES:

• Customer Focus - Knows who internal customers are. Identifies opportunities that benefit the customer (internal and external). Establishes and maintains effective relationships. Delivers products that meet customer expectations.
• Results Oriented - Works as a productive and cooperative member of a cohesive group. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results. Solution vs. problem oriented. Demonstrates ability to adjust when obstacles arise.
• Communicates Effectively - Communicates proactively and with purpose and professionally, in a concise and straightforward manner. Attentively listens to others. Communicates to those involved, especially if agreements cannot be kept.
• Team Oriented – Ability to work with cross-functional departments such as sales, marketing, and IT.
• Accountability - Takes personal responsibility for decisions, behaviors, actions and failures, and commits to necessary corrective action. Able to admit limitations of knowledge, yet demonstrate a willingness to do what is needed to improve. Proactively seeks feedback without being defensive. Does what is right because it is the right thing to do. Leaves personal circumstances outside of work in order to remain engaged in the task at hand. Maintains a positive attitude despite adversity.
• Reliability - Demonstrates reliable and predictable attendance and punctuality.
• Website Administration – Demonstrated experience with designing and maintaining new website features and content for B2C and/or B2B websites’ CMS platforms.
• Conceptualization – Strong strategic thinker able to create both ideas and executions alike, with a user-focus and considerations for both user experience and design.
• SEO and GEO – Demonstrated knowledge and ability for designing on-page and off-page multimedia content to increase organic traffic to web properties from search and generative AI engines is a major plus.
• Mobile Design – Proven success in designing mobile-first web/app content.
• Project Management – Proven ability to drive projects forward from concept to execution, create project schedules/milestones, and work with a comfort for handling numerous projects and tight deadlines.

Qualifications

POSITION QUALIFICATIONS

Education & Experience: 3+ years’ experience in concepting and designing shopping websites, digital experiences, and corresponding digital marketing programs for integrated, digitally-native, CPG, or lifestyle D2C brands.  Bachelor’s, Associates, or Technical degree/certification in a related field is a plus.

Other Requirements: Passion and experience playing acoustic and electric guitar is required.  Knowledge and understanding of the Taylor Guitars brand is preferred.  B2C and B2B experience is preferred.

Computer Skills:

• Thorough working knowledge of Shopify CMS and Shopify templates and themes are highly preferred.
• Thorough working knowledge of WordPress CMS and WP themes are highly preferred.
• Thorough working knowledge of Drupal CMS and Drupal modules are preferred.
• Proficiency with MS Office applications including Excel, Word, PowerPoint, Outlook, and Teams highly preferred.
• Proficiency with Adobe Creative Cloud applications like InDesign, Photoshop, and Illustrator highly preferred.
• Proficiency with UX software such as Figma, Adobe XD, Canva, Balsamiq, and Sketch is highly preferred.
• Thorough working knowledge of HTML, CSS, and JavaScript preferred.
• Proficiency with AI tools such as ChatGPT, Claude, Midjourney, and Google AI and Gemini are preferred.
• Proficiency with Team Communication platforms including Slack and Airtable are preferred.
• Working knowledge of SEO and GEO ranking and optimization factors, standards, and best practices preferred.
• Proficiency with Google Analytics, Google Tag Manager, Google Optimize, Hotjar, Moz, and similar are a plus.
• Proficiency with project management software such as Asana and Jira are a plus.
• Proficiency with Vimeo Interactive is a plus.
• Web content personalization experience is a plus.

Other Requirements:

• Excellent attention to detail and enthusiasm for pixel-perfect work.
• Passionate and motivated to deliver award-winning work recognized both inside and outside the music industry.
• Ability to speak/articulate confidently and listen exceptionally.
• Thorough understanding of digital UI design principles including layout, color, typography, etc.
• Strong understanding of information architecture and usability principles.

PHYSICAL REQUIREMENTS

Physical Demands

Lift/Carry

Stand

F (Frequently):

10 lbs or less

O (Occasionally)

Walk

F (Frequently):

11 - 20 lbs

O (Occasionally)

Sit

C (Constantly)

21 - 50 lbs

O (Occasionally)

Handling/Fingering

C (Constantly)

51 - 100 lbs

N (Not Applicable)

Reach Outward

C (Constantly)

Over 100 lbs

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Push/Pull

Climb

N (Not Applicable)

12 lbs or less

N (Not Applicable)

Crawl

N (Not Applicable)

13-25 lbs

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

26-40 lbs

N (Not Applicable)

Bend

N (Not Applicable)

41 – 100 lbs

N (Not Applicable)

N (Not Applicable): Activity is not applicable to this occupation.

O (Occasionally):   Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently): Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly): Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Other Physical Requirements

Vision (Near)

WORK ENVIRONMENT

Working conditions are normal for an office environment. The noise level in the work environment is usually quiet to moderate.

This position description is not exhaustive of the duties that you may be required to perform.  Taylor Guitars reserves the right to revise this position description at any time and may require you to perform other duties as circumstances or conditions of its business, competitive considerations or work environment change.