Associate Marketing Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel's US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for line selection, pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S. The Associate Marketing Manager for the Barbie business will drive marketing, business operations and customer management activities for the brand and product line to achieve financial growth and target profit.

Your knowledge of the consumer, our business, and utilization of successful marketing levers will drive our legendary brand forward.

The Opportunity: 

The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Marketing Manager who is responsible for managing several Barbie Toy segments in the US market.

What Your Impact Will Be: 

• Oversee day-to-day marketing activities for select portfolio brands, including collecting local market insights and synthesizing brand/product performance data.
• Utilize data-driven insights to provide strategic recommendations that enhance brand recognition and drive sales growth.
• Manage commercialization efforts, including channel segmentation programs, first-to-market initiatives, and retailer selection.
• Deliver item-level forecasting, performance tracking, and comprehensive performance analyses to support effective planning.
• Lead the development, execution, and evaluation of short-term promotional plans by brand and across multiple customers.
• Drive brand development through the activation of key marketing programs in the US market.
• Execute marketing strategies in collaboration with cross-functional teams including Sales, Global Brand Marketing, Omnichannel Retail Marketing, Integrated Marketing, Finance, and Demand Planning.
• Cultivate deep expertise within the category to inform business decisions and support growth opportunities.
• Present product strategies and performance updates to both internal and external stakeholders.

What We’re Looking For:

• PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
• RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise, and the desire to work with skill sets across the entire organization.
• LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
• STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
• DESIRE to move Mattel's legacy of success into our future of innovation
• FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.

Education required:

• Bachelor’s degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required:

• Minimum of 5 years of experience in consumer or brand marketing (3 years with an MBA)
• In-depth knowledge of core marketing strategies and techniques
• Proven leadership abilities with strong analytical and strategic thinking skills
• Exceptional written and verbal communication, time management, and quantitative/analytical skills
• Experienced in presenting to key stakeholders and senior leadership
• Skilled in interpreting data and delivering actionable insights to executives and business leaders
• Demonstrated ability in maintaining accuracy, attention to detail, and strong follow-up
• Adept at driving discussions with cross-functional partners to achieve consensus and support recommendations
• Proficient in Excel and PowerPoint

The annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy