Area Director of Marketing - Hawaii

Overview

Area Director of Marketing – Hawaii

CoralTree Hospitality | Regional Executive Leadership Committee Member

Step into a leadership role that spans some of Hawaii’s most exceptional resort destinations. CoralTree Hospitality invites a visionary marketing leader to oversee a premier collection of properties, including the award-winning Wailea Beach Villas on Maui, the exclusive Lodge at Kukui‘ula on Kaua‘i, and the legendary Kā‘anapali Alii on Kā‘anapali  Beach and many other renowned resorts in Mauna Lani, Wailea, and Kā‘anapali. These are not just resorts—they are unique communities rooted in authenticity, enriched by culture, and elevated by CoralTree’s commitment to heartfelt service.

At CoralTree, we apply these tenets to our execution and culture:

• Performance – We deliver tangible results for our resorts, homeowners, and partners by building brands, driving revenue and optimizing operations.
• Partnership – We lead with transparency and collaboration, working closely with resort stakeholders and local teams.
• Protection – We safeguard the long-term value of every asset and brand under our care, treating each with bespoke attention.

The Director will be based in Kihei, Maui and oversee marketing strategy and execution across a diverse portfolio of luxury resorts and vacation rentals residences.

Compensation:

Salary Range: $105,000–$130,000

Plus annual bonus opportunities

Benefits Include:

• Up to 24 days of Paid Time Off
• Five complimentary room nights at any CoralTree property
• Unlimited Friends & Family discounted travel
• 401(k) plan with company match
• Comprehensive medical, dental, vision, life, and disability benefits
• Paid parental leave
• Flexible spending plans for healthcare and dependent care
• Employee Assistance Program (EAP)
• Exclusive discounts on travel, entertainment, and retail with brands like Walt Disney World, Live Nation, Samsung, and Hertz

Join a company with a nationally recognized hospitality platform and a distinct focus on people, purpose, and place—where your leadership will shape inspiring travel experiences and vibrant resort communities.

Responsibilities

The Area Director of Marketing will lead all marketing efforts for our Hawaii resort and vacation rental portfolio, including brand strategy, digital campaigns, public relations, partnerships, and owner communications. This strategic position will also serve as a key member of the Regional Executive Leadership Committee, helping to achieve business results and cross-functional alignment across the region.

Qualifications

The Area Director of Marketing is responsible for:

• Developing and leading a comprehensive marketing strategy for the Hawaii portfolio
• Driving brand awareness, direct bookings, and long-term guest and owner loyalty
• Creating compelling content and storytelling campaigns across digital, social, and print
• Mentoring and developing on-property marketing team members
• Supporting guest and owner communication, newsletters, and community engagement
• Overseeing the creation and execution of photography, videography, and visual asset strategies
• Managing and optimizing multiple property websites, including design refreshes and SEO
• Executing digital advertising strategies in partnership with agency partners
• Leading email marketing efforts targeting leisure travelers and potential owners
• Ensuring content across all distribution channels is current, high-quality, and on-brand
• Managing marketing budgets and plans to align with revenue and growth goals
• Create and execute an owner acquisition marketing strategy with support of the business development team to grow inventory
• Producing and maintaining sales and marketing collateral
• Monitoring Hawaii tourism trends, guest behavior, and regulatory landscape
• Supporting property-level operational leaders with marketing initiatives
• Bachelor’s degree in marketing, communications, hospitality or related field
• Minimum 7 years of marketing leadership experience, ideally in luxury travel, resort hospitality, or vacation rentals
• Strong understanding of the Hawaii travel market and seasonal dynamics
• Proven success in digital marketing, branding, PR, and content creation
• Exceptional leadership, communication, and project management skills
• Passion for travel, hospitality, and a deep appreciation for Hawaiian culture and community
• A strategic thinker with strong problem-solving and relationship-building abilities

Join Our ‘Ohana

If you’re a passionate marketer with a love for place-based storytelling and luxury hospitality, this is your chance to lead within a company that values people, purpose, and place. At CoralTree, your vision will inspire travelers, elevate destinations, and make a lasting impact on the communities we serve.

Apply now and become part of something truly special.

CoralTree Hospitality is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or veteran status.