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Developer Advocate

Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.

We’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.

Roboflow is supported by great customers and investors, having raised over 63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors.

Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment.

What You'll Do

As the first DevRel hire, you’re taking the function from zero to one. You’ll be responsible for driving our goals for enabling every developer to build with computer vision. You’re not starting from scratch, over a million developers use Roboflow today. We have the raw materials ready to be molded and scaled by a DevRel leader.

Responsibilities include:

  • Own DevRel strategy and execution at Roboflow

  • Drive awareness and adoption of Roboflow tools in the developer community

  • Develop tools and integrations to help make Roboflow easier and better for software developers to use

  • Build projects that will help improve the bleeding edge of the main Roboflow product

  • Create demos, applications, and technical content while sharing your progress online and promoting Roboflow on social media (ie X, LinkedIn, Twitch, etc)

  • Create content to educate, inspire, and equip technical audiences with tools and techniques that make them better at their craft

  • Work with Product, Engineering, and Design to develop new projects in support of the launch of new features

  • Write guides, examples, and documentation to make our software more accessible and understandable.

  • Build community with Roboflow users and developers online and in-person; being incredibly helpful and inspirational to the community, giving talks, attending conferences, winning hackathons, and hosting events.

  • Be an active participant in communities like HN, relevant subreddits, Discord groups, GitHub Issues, and the Roboflow forum.

You may also have or quickly develop ideas for amplifying and expanding our community even more -- and we can’t wait to support those as well.

Who You Are

  • 6+ years of engineering experience

  • 3+ years of DevRel related experience, preference for products in B2B, AI, cloud, and/or developer tools

  • Track record of shipping software projects with fast adoption and viral growth, either as part of a previous job or on your own

  • Technical background that enables you to build fast and learn new things quickly

  • Translate complex information into engaging and easy-to-understand content, guides, tutorials, examples, and applications

  • End-to-end content creation skillset across written, video, and social media

  • Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate

  • Operate with urgency, build consensus, and lead cross-functional teams.

  • Customer focus and motivated to become an expert on our industry, customers, product, ecosystem, and competitors.

  • Active contributor to communities online and/or in-person

  • Bonus: you currently have an engaged following online and an interest in growing your personal audience

Who You'll Be Working With

You will directly be working with our Marketing Lead, Open Source Lead, co-founders, Product Engineers, and Product Designers.

We are currently a team of 70 team members located all over the US and Europe. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this early stage, you'll have the ability to work cross-functionally with many members of the team and solve a wide array of problems.

Where You'll Work

Roboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco with a mindset of opening more offices as we grow. We provide opportunities (like team onsites in different cities) and resources (like a travel stipend) to work in person with other team members as much as you'd like, while also supporting remote team members. You can work from one of our Hubs, work from home, work at co-working spaces, etc. We want you to work where you work best. Learn more about how we work at Roboflow.

When You'll Work

We don’t have a particular time-zone preference for this role. We have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.

What You'll Receive

To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.

💰 The target compensation for this role is $175,000 to $195,000 base salary

📈 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

  • $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.

  • $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.

  • Cover up to 100% of your health insurance costs for you and your partner or family.

  • Equity in the company so we are all invested in the future of computer vision.

Interview Process

Below is the interview process you can expect for this role. We are all motivated to work with an exceptional team and don't currently have recruiters at Roboflow. You will be speaking directly with our team about what it's like to work and thrive here. We like to work fast at Roboflow, so don't be surprised if all the below conversations happen over a day or two.

Introduction Phase:

[45m] Meet with hiring manager for introduction, Trevor Lynn, to assess for overall mindset and skill set

This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it's a good fit for both parties to continue moving forward in the process

Team Interview Phase:

[60m] Meet with our Technical Marketer, James Gallagher

[60m] Meet with our Open Source Lead, Piotr Skalski

[30m] Meet with hiring manager, Trevor Lynn

Use this time to review specifics about the job description and ask questions before the project phase begins.

Project Phase:

You’ll build a project with Roboflow within a specified amount of time.

We check references and conduct a background check.

Final Interview Stage:

[60m] Meet with Co-founder & CTO, Brad Dwyer

[60m] Meet with Joseph Nelson, CEO

[30m] Meet with Kate Wagner, Head of Operations

Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. Roboflow is an equal opportunity workplace; we welcome people from all backgrounds, communities, and experiences.

If this job sounds great, but you’re not sure if you qualify, apply to our Former Founders role or subscribe to our career newsletter by emailing "Subscribe" to [email protected]. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Equal Employment Opportunity

At Roboflow, we believe great ideas come from everywhere—and everyone. We’re proud to be an Equal Opportunity Employer committed to building a diverse and inclusive team. We consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected characteristics.

Average salary estimate

$185000 / YEARLY (est.)
min
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$175000K
$195000K

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*Who We Are* Roboflow is a venture-backed SaaS startup that empowers innovators all over the world to build, train, and deploy computer vision models. Roboflow believes that computer vision is a foundation technology that will transform nearly eve...

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Full-time, remote
DATE POSTED
August 2, 2025
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