Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the team behind this journey

We are now looking for a strategic Product Marketing Lead to spearhead go-to-market (GTM) strategies for our API product. You will be an expert in understanding complex technical products and translating them into engaging narratives for both internal training and external campaigns.

You’ll also work directly with the Strategic Partnerships team to help build new products and campaigns with globally recognized partners like AWS, Synthesia and ElevenLabs.

Working at the intersection of product, marketing, sales, and customer success, you will drive adoption, awareness, and customer understanding of our API innovations and roadmap.

Your Responsibilities

• Own GTM strategy for new API product features and launches, from positioning and messaging to enablement and campaign planning

• Translate complex technical features into clear, compelling value propositions for developer and business audience

• Work with the Partnerships team to create compelling content and products directly with our world-class partners

• Collaborate with Product Management to deeply understand roadmap and inform development with customer and market insights

• Partner with Sales Enablement, Customer Success and Developer Relations to build product education, documentation, and enablement materials

• Develop competitive and market intelligence to inform positioning and differentiation

• Manage end-to-end launch planning and execution in collaboration with cross-functional stakeholders

• Track the success of GTM initiatives through product engagement, adoption, and business impact metrics

Qualities we look for

• 8 years of experience in product marketing, ideally with developer tools or API-based products

• Proven track record of managing successful go-to-market strategies for developer tools, APIs, or SaaS products

• Strong technical acumen, allowing you to speak confidently with product and technical teams and translate technical concepts for non-technical audiences

• Excellent communicator and storyteller with a passion for product and customer impact

• Experience working cross-functionally with Product, Research, Sales, Marketing, and Customer teams

• Experience with machine translation technology is a plus

What we offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.

• Hybrid work, flexible hours: we offer a hybrid work schedule, with several days in the office each week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team's general locations and time zones to foster effective and seamless collaboration.

• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

• 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.

• Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.