Paid Social Media Specialist

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

Location
Fully Remote | 9 AM - 5 PM EST

Role Overview
Our client is seeking a results-driven Paid Social Specialist to manage day-to-day paid media channels, including Meta, TikTok, and other platforms, while driving strategy and optimization. The ideal candidate has deep Paid Social expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities

• Campaign Execution & Optimization

  • Execute and optimize paid social campaigns across Meta, TikTok, and other relevant platforms

  • Build ads and campaigns to acquire new customers

  • Develop and maintain a rolling test-and-learn roadmap across paid social, including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer/messaging strategy

• Creative Collaboration

  • Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content

  • Provide strategic direction and feedback to creative partners, including external agencies and in-house teams

  • Conduct creative testing and optimize based on platform best practices

• Analysis & Reporting

  • Analyze campaign results and creative performance to drive insights and future planning

  • Communicate results, trends, and insights clearly to internal stakeholders and leadership

• Platform & Industry Engagement

  • Build and maintain strong relationships with platform ad partners to gain access to alpha/beta tests and emerging product opportunities

  • Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends

  • Additional Paid Marketing responsibilities as needed

Qualifications

• Experience

  • Bachelor’s Degree in Business Administration, Marketing, or related field experience

  • 1–2+ years of experience managing Meta and TikTok Ads in ecommerce, preferably with agency or in-house.

  • Expertise with Meta Business Manager and TikTok Seller Central

  • Proficiency with Shopify

  • Experience optimizing creative strategy

  • Experience in a start-up or growth company preferred

  • Ability to efficiently manage and prioritize multiple projects with cross-functional teams

  • Detail-oriented, organized, and strong follow-through

  • Strong time management skills and sense of urgency

• Skills

  • Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments

  • Strong oral and written communication, interpersonal capabilities with internal and external partners

  • Natural problem solver with positive attitude

  • Unquestionable ethics

  • Passion for the wellness community and herbal medicine with vision for innovative consumer connections

What Success Looks Like

• Execute and optimize paid social campaigns that drive measurable growth and customer acquisition

• Maintain a robust test-and-learn roadmap that continuously improves performance across platforms

• Deliver actionable insights through thorough analysis of campaign and creative performance

• Collaborate effectively with creative and cross-functional teams to produce high-performing campaigns

• Stay ahead of platform trends, emerging features, and industry best practices

Opportunity
This is your chance to take full ownership of paid social campaigns for a fast-growing wellness ecommerce brand. You’ll work remotely with a passionate, collaborative team, influence creative strategy, and drive measurable growth across Meta, TikTok, and other channels. If you want to make a real impact while innovating in a dynamic, fast-paced environment, this is the perfect opportunity. Apply now!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets