Social Media Lead, Meme Accounts (Full Time, NYC)

About Us:

TaskForce is an independent agency that builds capacity and community for the most influential nonprofits, brands, and people taking on the most pressing challenges facing our state, our nation, and our world. We understand the role that creative culture plays in shaping public opinion and policy, and invest heavily in creating lasting relationships with the communities and partners we engage with. We work primarily at the intersection of culture and impact, and our work has resulted in some of our time's most highly acclaimed and influential public campaigns.

Description:

Taskforce is seeking a New York City-based, clever and creative full-time social media expert to manage the day-to-day operations of Taskforce’s meme team and associated accounts. We’re looking for someone who both lives and breathes news and pop culture. The ideal candidate is politically engaged, a creative thinker, knows what is trending, and, above all, is funny AF.

This role reports to the VP of Content and will work cross-functionally with multiple departments, including Marketing, Design, and Audience. You should have demonstrated strong, clean writing and skills, have experience using AI, sh-t-posting on Reddit, know how to create Reels, be extremely organized, be able to develop posting strategies, and be obsessed with the news cycle. This role requires experience managing meme pages as well as a small staff.

You should also have experience in optimizing content through data for maximum views and drive learnings. If interested, candidates should be able to share examples of their funniest, most viral memes, videos, and tweets (personal and/or work examples are accepted).

Roles & Responsibilities:

• Manage the day-to-day content and operations for all Taskforce meme clients
• Work directly with the VP of Content and CEO to create distribution and content strategies for each client. Adapt said strategies in response to data analysis for continued engagement growth.
• Ensure that the team is hitting posting quotas, deadlines, and meeting post engagement expectations on platforms including Reddit, Instagram, Facebook, X, etc.
• Craft original content, catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc) that is funny, relatable, valuable, and aligns with the client brief
• Craft witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals
• Work closely with our Marketing department in the promotion and posting of content around IRL work (i.e.: you should know how to use Meta Business Suite to boost and promote posts)
• Stay on top of the news, and post to the account when breaking moments occur
• Contribute to and lead team brainstorms and editorial meetings around news of the week
• Ensure the team is consistently analyzing posts and overall account performance using our in-house data analytics systems to assess account performance, optimize content reach and engagement, and ensure the posts meet audience growth and client KPIs
• Collaborate frequently and efficiently on Slack and in weekly Editorial Meetings 
• Identify emerging, soon-to-be-viral trends on Instagram and TikTok and seize relevant opportunities for social coverage accordingly
• Develop and nurture relationships with content creators for collaboration opportunities
  

• 3-5 years of social media management, including leading a small team
• 3-5 years of strategy, design, and storytelling experience
• Strong knowledge of marketing and social media strategies
• Proven track record in producing engaging memes and video content for social media
• A demonstrated ability to write engaging, funny, and clean social media copy in line with a brand voice
• Extremely strong news judgment
• Knowledge of, passion for, and experience with established and emerging social media platforms
• The agility and flexibility to work in a small, fast-moving team 
• Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
• Familiarity with and strong enthusiasm for progressive politics and social impact
• Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
• Relevant experience with developing and executing a strategy for live coverage events (i.e. elections, SOTU, debates, etc., including availability for breaking news and live coverage opportunities that may occur outside of typical business hours
• Bachelor’s degree from an accredited college or university is preferred
• Proficient in meme creation using design software like Photoshop, Illustrator, After Effects, Canva, AI generators, etc.
• Experience creating branded content is a plus

The salary for this position is $90,000 plus a generous benefits package.