Job Description Summary

The Associate Director of Marketing Excellence leads and oversees product marketing to ensure commercial success by aligning product value with market needs for the Medication Delivery Solutions (MDS) business unit. This role demands a strong understanding of healthcare audiences and regulatory environments, along with the ability to simplify complex medical concepts into clear and effective positioning and messaging. The ideal candidate is a collaborative leader with a strategic mindset, capable of guiding cross-functional teams in a fast-paced setting to support global marketing and business objectives.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key Responsibilities:

• Team Leadership:

  • Lead and develop a team of Product Marketing Managers to ensure commercial success and support strategic business objectives across global regions and platforms

  • Assist the Vice President of Global Marketing & Commercial Excellence with strategy, continuous improvement, and team development efforts

  • Prioritize and allocate resources effectively to ensure timely execution and delivery of marketing initiatives

  • Develop and implement annual global product marketing & communications strategies that align with business objectives, drive brand consistency, and support cross-regional marketing initiatives

  • Develop collaboration across regions to share approved collateral, insights, and standard processes

  • Drive innovation in product marketing by integrating emerging technologies, including AI tools for ideation, personalization, and automation.

• Marketing Excellence:

  • Champion adoption of the BD Messaging Playbook and other Marketing Excellence tools and frameworks

  • Lead cross-functional planning and creation of customer profiles, personas, and journey maps for target regions

  • Craft clinically accurate, compelling value propositions for cross-platform initiatives that resonate with healthcare professionals, administrators, and patients in targeted regions

  • Develop compelling marketing claims and lead cross-functional alignment and approval processes to ensure compliance and impact

  • Coordinate and facilitate BD Way of Marketing training sessions across the business unit.

• Product Marketing Strategy & Execution:

  • Oversee the planning and execution of product marketing for the MDS business unit, ensuring impact and alignment with business goals

  • Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards

  • Lead cross-platform content creation efforts, including support for event marketing and conference materials

  • Partner with PR and communications teams to support media outreach and brand visibility

  • Maintain and manage the product marketing calendar to meet deadlines and business objectives.

• Vendor Management:

  • Oversee vendor relationships and guide teams in selecting appropriate partners.

• Performance & Optimization:

  • Oversee message testing and validation to ensure product positioning and messaging is compelling, differentiated, and actionable.

  • Collaborate with regional partners to monitor and evaluate content performance.

  • Leverage insights and commercial feedback to refine product marketing strategy, improve ROI, and enhance market impact.

Education and/ or Experience Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 5–7 years of experience in product marketing, preferably within medtech, biotech, or healthcare industries

• Exceptional writing and storytelling skills, with the ability to simplify complex medical concepts for diverse audiences

• Strong grasp of core product marketing principles, including:

  • Customer personas, behavior-based segmentation, and targeting.

  • Insight generation, brand positioning statements, and benefit ladders.

  • Creative briefs and messaging frameworks.

  • Differentiated marketing claims.

• Deep understanding of regulatory environments (e.g., FDA, HIPAA) and compliance requirements.

• Proficiency with content management systems (CMS), SEO protocols, and marketing automation platforms.

• Demonstrated ability to manage multiple projects and stakeholders while meeting deadlines.

• Proven leadership experience in cross-functional and global team environments.

• Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA UT - Sandy

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$157,700.00 - $260,400.00 USD Annual