Lifecycle Marketing Manager
Skills
- 3+ years in email marketing, CRM, or lifecycle roles
- Experience with marketing automation platforms (Iterable, Braze, etc.)
- Strong writing and member-focused copy skills
- Analytical mindset and comfort with metrics and dashboards
- Experience running A/B tests and iterative optimization
- Project management and ability to manage multiple stakeholders
- Familiarity with deliverability best practices and list hygiene
Responsibilities
- Execute lifecycle campaign strategies across enrollment, onboarding, retention, and re-engagement.
- Build, maintain, and optimize automated workflows in the CRM.
- Segment members using behavior, engagement, demographics, and predictive signals.
- Write engaging, member-centered copy aligned with Bold’s voice and brand.
- Create and maintain email templates and designs within the CRM (HTML/CSS a plus).
- Run A/B tests, analyze results, and iterate on creative and targeting.
- Monitor email deliverability, list hygiene, suppressions, and bounce handling.
- Measure and report on campaign KPIs and present insights to stakeholders.
- Collaborate cross-functionally with design, content, product, analytics, CRM, and growth teams.
- Maintain campaign calendars, documentation, and stakeholder communications.
Education
- Bachelor’s degree or equivalent practical experience (marketing, communications, or related preferred)
- Relevant certifications or coursework in email marketing/analytics a plus
Benefits
- Comprehensive health, dental, and vision insurance
- 12 weeks paid parental leave after 1 year (6 weeks otherwise)
- Company-sponsored life insurance
- Unlimited PTO
- 401(k) after 6 months
- Monthly fitness stipend
- One-time home office setup stipend
- Meaningful equity via stock option grant
Average salary estimate
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