Director, Product Marketing - Application Security and Performance
Skills
- Product marketing and GTM strategy for technical security products
- Deep knowledge of application security technologies (WAF, API Security, Bots, rate limiting, DDoS)
- Ability to position technical products to both technical users and economic buyers
- Strong written and presentation skills for executive, sales, and product audiences
- Experience building sales plays and enablement materials for mid-market and enterprise
- Cross-functional leadership and stakeholder management
- Comfortable with ambiguity and fast-paced cloud services environments
Responsibilities
- Own go-to-market strategy and execution for application security and performance products
- Lead and develop a small team of product marketing managers to deliver GTM plans for App Services
- Develop differentiated messaging and positioning across WAF, API Security, Bot Management, rate limiting, DDoS and client-side protection
- Design and run integrated demand-generation campaigns and enablement for field and partner sales teams
- Evangelize Cloudflare products to analysts, prospects, and customers through meetings, webinars, and conferences
- Act as the voice of product to marketing and the voice of marketing to product management and CTO organization
- Partner with Analyst Relations and product management to establish Cloudflare as a security and application platform leader
- Analyze competitors and cloud provider offerings to identify market opportunities and weaknesses
Education
- BS/BA in Marketing, Business, Engineering, Computer Science or related field (required)
- MBA or advanced degree (preferred but not required)
Benefits
- Medical, prescription, dental and vision insurance
- Flexible spending accounts and commuter benefits
- Fertility and family-forming benefits and parental leave
- On-demand mental health support and Employee Assistance Program
- Short- and long-term disability, life & accident insurance
- 401(k) retirement savings plan and employee stock participation/equity
- Flexible paid time off and leave programs
- Global travel medical insurance and hybrid work flexibility
Average salary estimate
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