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Institutional Sales Associate

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase Institutional Sales Team is dedicated to empowering institutional clients by providing tailored solutions that leverage Coinbase's comprehensive suite of cryptocurrency products and services. Team members engage with a diverse range of clients, including businesses and advanced retail traders, to identify their unique needs and demonstrate how Coinbase can meet them. Responsibilities include prospecting potential clients, supporting senior sales efforts, and nurturing existing relationships to drive growth and enhance client satisfaction. With a strong emphasis on market intelligence and collaboration across various departments, the team plays a crucial role in positioning Coinbase as a leader in the rapidly evolving crypto landscape. Ideal candidates are passionate about the crypto industry, possess strong communication skills, and thrive in a dynamic environment.

What you’ll be doing (ie. job duties):

  • Prospecting & Lead Qualification: Conduct targeted research to identify potential clients (e.g., institutions, corporates, hedge funds) who could benefit from Coinbase's products and services. Initiate outbound communication (email, calls, social media) to qualify leads and introduce Coinbase's value proposition.
  • Sales Support:Assist senior sales team members in all phases of the sales cycle, including preparing presentations, proposals, and client-facing materials. Schedule and coordinate meetings, follow up on outstanding items, and ensure seamless communication.
  • Product Knowledge & Evangelism: Develop a deep and nuanced understanding of Coinbase's diverse product suite (e.g., Coinbase Prime, financing, staking, derivatives, etc.). Articulate complex crypto concepts clearly and persuasively to prospective clients.
  • CRM Management: Maintain accurate and up-to-date records of all sales activities, client interactions, and pipeline progress in our CRM system (e.g., Salesforce).
  • Client Relationship Nurturing: Support ongoing relationships with existing clients, addressing inquiries, and identifying opportunities for cross-selling or up-selling in collaboration with senior team members.
  • Market Intelligence: Stay current on industry trends, competitive landscape, and regulatory developments within the crypto space. Provide valuable market feedback to internal product, marketing, and leadership teams.
  • Collaboration: Work closely with cross-functional teams including Product, Marketing, Legal, and Operations to ensure a cohesive client experience and achieve collective goals.
  • Process Improvement: Identify opportunities to optimize sales processes, improve efficiency, and enhance the overall client journey.

What we look for in you (ie. job requirements):

  • Bachelor's degree in Business, Finance, Marketing, Communications, or a related field.
  • 3+ years institutional sales experience at a Tier 1 Exchange or Financial institution.
  • 3+ years of  experience managing a client portfolio including institutional clients, high-net-worth individuals, private banking clients, and clients from brokers, futures institutions, or commercial banks.
  • Fierce passion for the rapidly evolving crypto industry and belief in Coinbase's mission.
  • Strong verbal and written communication skills; ability to articulate complex subjects clearly and concisely.
  • Highly self-motivated, proactive, and results-oriented with an "owner" mindset.
  • Exceptional organizational skills and attention to detail.
  • Ability to thrive in a fast-paced, dynamic, and sometimes ambiguous environment.
  • A "can-do" attitude and willingness to embrace challenges and continuously learn.
  • Collaborative spirit and ability to work effectively within a high-performing team.
  • Proficiency in G Suite and experience with CRM software (e.g., Salesforce) is a plus.
  • Prior experience in sales, business development, customer service, or a client-facing role (even internships) is beneficial.

Nice to haves:

  • Active participation in crypto-focused communities (e.g., Twitter/X, Reddit, Discord, Telegram).
  • Experience using Coinbase or other cryptocurrency products.
  • Basic understanding of financial markets, trading, or Web3 concepts.

P71743

#LI-Remote

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$157,590$185,400 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. 

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.   For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.  

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.  

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. 

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com

 

 

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Average salary estimate

$171495 / YEARLY (est.)
min
max
$157590K
$185400K

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Coinbase is an American publicly traded company operating a cryptocurrency exchange platform. They are a distributed company and all employees operate via remote work.

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CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Growth & Learning
Mission Driven
Transparent & Candid
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Full-time, remote
DATE POSTED
September 13, 2025
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