Business Intelligence and Sponsorship Strategy Analyst

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: Friday 31st, October 2025

We’re building a data-driven commercial organization that blends business intelligence, strategicpartnerships, and fan engagement into one cohesive growth engine.

To help drive that vision, we’re looking for a Business Intelligence & Sponsorship Strategy Analyst to join our Commercial Strategy team in Fishers, Indiana. This role will support sponsorship valuation, performance reporting, and strategic insight generation that fuels our commercial and partnership success.

As the Business Intelligence & Sponsorship Strategy Analyst you will play a critical role in collecting, analyzing, and visualizing data to guide decision-making across sponsorship, marketing, and commercial operations.
You will help measure the performance of The Cadillac Formula 1® Team’s global partnerships, identify opportunities for revenue growth, and create insights that connect the team’s on-track performance to its business success.

• Build and maintain dashboards and reports to track sponsorship ROI, brand visibility, and fan engagement
• Analyze data from media valuation, CRM, ticketing, and social platforms to uncover actionable insights
• Deliver post-event and seasonal reports summarizing partnership exposure, reach, and KPI performance
• Conduct market and competitor benchmarking to identify trends and new sponsorship opportunities
• Support partner acquisition and renewals with data-driven valuations and ROI modeling
• Collaborate across teams to ensure data accuracy, automation, and effective visualization for leadership reporting

Driven by high performance
What do you need to bring to the team?

• Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or a related field. With professional experience in business intelligence, data analysis, or sponsorship analytics (sports, agency, or consulting background preferred but not required)
• Proficient in data visualization tools (Power BI, Tableau, or Looker) and advanced Excel/Google Sheets modeling (pivot tables, lookups, macros)
• Experience with SQL and/or Python for data analysis preferred
• Strong understanding of marketing analytics, sponsorship valuation, or digital performance metrics
• Familiarity with CRM systems (Salesforce, HubSpot) and data integration tools (Snowflake, Alteryx, or similar) a plus
• Strong presentation and storytelling skills — ability to translate complex data into clear, compelling insights
• Collaborative team player comfortable working cross-functionally in a fast-paced, high-performance environment

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.