Sales Development Representative

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call—booking jobs, qualifying leads, and driving higher revenue—at a speed and consistency unmatched by human call centers.

We’ve grown to 50 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and are 4x'ing headcount in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

The Role

As a Sales Development Representative (SDR) at Avoca, you’ll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the home services industry. You’ll run high-velocity outbound programs, convert interest into meetings for our Account Executives, and help evangelize Avoca’s impact—turning missed calls into booked jobs and measurable revenue.

This role is ideal for someone who thrives on speed, experimentation, and impact. You’ll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins.

What You’ll Do

• Prospect and qualify leads across home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca.

• Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets.

• Tailor outreach to customer goals and business models; articulate Avoca’s value in booking jobs, capturing missed demand, and lifting revenue.

• Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals.

• Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency.

• Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams.

• Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences.

• Track activity and outcomes with precision; measure and report on KPIs to guide prioritization and iterate quickly.

Who You Are

• Customer-obsessed, resourceful, and resilient—you solve real pain, bring competitive energy, and communicate clearly across writing, calls, and live conversations.

• An infinite learner who embraces discomfort, iterates quickly, and treats setbacks as data; unafraid to test unconventional ideas.

• A focused team player—coachable, disciplined with time and channels, and meticulous with CRM hygiene, cadences, and calendar management.

• 1–3 years in SDR/BDR or related sales roles, ideally in high-growth startups; experience in AI/SaaS/enterprise software is a strong plus.

• Proven high-volume outbound performance with meetings that convert to qualified opportunities; strong presentation skills and the ability to tie customer KPIs to business outcomes (e.g., missed calls to bookings, conversion to revenue).

• Thrives in a fast-moving, in-office NYC environment with clear KPIs and accountability; bonus points for home services exposure, events-driven prospecting, or creative outreach (writing, public speaking, stand-up).

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.