Manager Technical Sales

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

This role leads a team of Technical Sales Representatives (Inside Sales Reps) and is responsible for achieving plan objectives within an assigned area. The Technical Sales Manager translates marketing plans and strategies into effective operational tactics for their team, with a strong focus on employee onboarding and training in products, customers, account management, and business development. This position provides strategic direction for segments, setting clear goals, strategies, and initiatives to drive the achievement of divisional financial and non-financial metrics. The Technical Sales team has two Technical Sales Manager positions, so this role will collaborate with a peer to guide the team's strategic direction.

Key Responsibilities:

1. Employee Development:

Team Leadership and Development:

• Cultivate a high-performing team by providing training and development opportunities, fostering growth, and attracting and retaining top talent.

• Set clear annual goals and ensure effective communication across the team.

• Implement and maintain a robust global performance management system, providing consistent feedback and monitoring team progress.

• Act as a positive role model and change agent, inspiring and influencing team members to achieve both individual and business objectives.

Strategic Planning and Management:

• Develop and execute a comprehensive regional strategy and team operating plan, coordinating efforts for optimal performance.

• Uphold and promote the Corporation’s Code of Business Ethics and Values.

• Manage general HR duties, including performance appraisals, promotions, and terminations.

• Oversee the training and development of subordinate staff, manage personnel needs, assign tasks, and ensure timely completion, while consistently applying organizational policies.

2. Excellence in Execution – Driving Near-Term Results and Performance:

• Maximize productivity to ensure optimal cost efficiency and value realization for the business.

• Develop and execute localized, national, or strategic sales approaches for diverse customers, channels, and/or large geographical territories.

• Provide clear and focused leadership to eliminate obstacles to competitive advantage, leveraging global scale.

• Actively implement company best practices to enhance efficiency and improve profit margins.

• Deliver both short-term and long-term outcomes to build and sustain organizational credibility, thereby fostering opportunities for increased functional value.

• Translate market dynamics and customer requirements into actionable objectives that create a competitive edge.

• Continuously enhance the efficiency of daily operations through process standardization.

• Coordinate sales services with other service departments and operational units.

• Oversee the development and management of territory and account strategies to achieve price and mix targets.

• Supervise staff to ensure proactive identification of new accounts through effective screening, referrals, and prospecting techniques.

• Align the sales department to meet sales and margin targets.

• Collaborate with prospective customers to identify unfulfilled needs and initiate strategies leading to successful sales.

• Prepare and manage budgets for sales, margin, and expenses.

3. Strategic Transformation and Long-Term Strategy Development:

• Market Growth & Profitability:

  • Assist the Director in developing and implementing long-term sales strategies to increase market share and profitability.

  • Collaborate with marketing to formulate strategy and select key target markets.

• Customer-Centric Approach:

  • Identify prospective customers and unmet customer needs.

  • Determine and position customer product needs information regarding product quality, industry best practices, product applications, and consultative services.

  • Define the value proposition to the market, customers, and industry, including service, price, and product platform strategies.

• Product & Process Innovation:

  • Identify products and processes needed to meet customer needs.

  • Develop and execute appropriate business plans/multi-generation product plans to identify trends, opportunities for marketplace advantage, and new ideas for products, processes, and services.

  • Develop a pipeline of growth opportunities using Horizon methodologies.

• Pricing & Benchmarking:

  • Establish pricing programs and strategies.

  • Lead benchmarking of sales-related topics in support of area goals.

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Engineering)

• Proven experience in sales management, preferably in a technical sales environment, with direct reports

• Demonstrated ability to translate marketing plans into operational tactics

• Strong focus on employee development, including onboarding, training, and performance management

• Experience in setting and achieving financial and non-financial metrics

• Ability to collaborate effectively with peers to guide strategic direction

• Excellent leadership, communication, and interpersonal skills

• Proficiency in developing and implementing sales strategies (local, national, strategic)

• Experience in budgeting and managing sales, margin, and expense plans

• Familiarity with identifying market trends, customer needs, and developing solutions

• Ability to establish pricing programs and define value propositions

• Experience with business plan development and identifying growth opportunities (e.g., Horizon methodologies)

• Commitment to the Corporation's Code of Business Ethics and Values

The salary range for this position is $89,000 - $113,000/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Reasonable Accommodations Notice

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or [email protected] to discuss reasonable accommodations.