MICE Business Development Manager (Business & Corporate Travel)

We are an international destination marketing organization dedicated to promoting a world-renowned travel destination overseas. We take pride in connecting millions of visitors each year to all our destination has to offer, supporting over 300,000 jobs and contributing meaningfully to local economies and communities. We partner with a wide range of stakeholders to grow the value of tourism and provide visitors with inspiring and unique experiences.

Role Purpose

We are seeking a dynamic B2B Business Development Manager- Group Travel & Corporate Events to join our North America team. This role focuses on:

• Increasing awareness and demand for our destination as a world-class Business Events location, with emphasis on Corporate Meetings and Incentive travel
• Growing affinity group leisure travel with focus on alumni, associations, and special interest-based travel clusters (cultural, choral/music, educational)
• Driving regional and seasonal visitation through targeted sales platform activities to grow market share of USA outbound Business Event and Affinity Group travel business

Key Responsibilities

Strategy & Marketing

• Collaborate with VP B2B Marketing and global business events team to develop and implement US Business Events and Affinity Group travel strategy
• Execute marketing plans for Business Events (Meetings and Incentives) under our destination brand
• Create, manage, and evaluate marketing and promotional platforms for industry partners

Account Management & Business Development

• Manage Business Events and Affinity Group Travel databases
• Maintain regular communication with key accounts through targeted communications programs
• Identify new opportunities to grow Affinity Group travel
• Optimize use of all relevant communication channels to deliver growth objectives

Events & Partnerships

• Actively represent the organization at key Business Events and Affinity Group platforms (e.g., IMEX America)
• Organize educational and familiarization trips for key Business Events and Affinity Group travel planner accounts
• Support and represent the organization at industry events, FAM trips, and corporate events

Operations & Analysis

• Manage allocated budgets ensuring effective control and reporting in accordance with organizational policies
• Monitor market trends, intelligence, and competitor activities
• Collaborate with regional tourism boards and partners

• Degree in marketing, communications, or business
• 3-5 years relevant experience in tourism marketing, Business Events, or business development

• Proven track record in delivering growth from Corporate Meetings, Incentive Travel, and leisure Group Travel accounts in the USA market
• Strong key account management experience with demonstrated business growth through robust CRM programs
• Event management experience including B2B sales events, trade show exhibitions, and sales platform development

Skills & Competencies:

• Well-developed influencing and negotiation skills
• Results-driven with ability to innovate and develop performance-driven plans
• Strong team player with excellent people skills and relationship-building abilities
• Excellent organizational, presentation, and communication skills (written and verbal)
• Budget management experience

• Salary package of $86,000.00
• Opportunity to work with a progressive, international organization

• Travel opportunities and exposure to global markets
• Collaborative work environment with passionate professionals
• Chance to make a meaningful impact on destination promotion and tourism growth

Equal Employment Opportunity and Non-Discrimination Policy

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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.