Marketing CRO & Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth.

They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You’ll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.

Job Description

As a Marketing CRO & Automations Specialist, you will be responsible for managing thier marketing automation platforms, CRM integrations, and reporting tools — while also leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences.

You’ll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations.

Role and Responsibilities

Automation & Technical Responsibilities

• Maintain and manage marketing automation integrations with CRM and other platforms.
• Build, test, and optimize automated workflows, email/SMS sequences, and customer journeys.
• Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio, etc.).
• Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
• Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.

CRO (Conversion Rate Optimization) Responsibilities

• Develop and execute CRO strategies for landing pages, emails, and funnels using A/B testing frameworks.
• Analyze user behavior via tools like Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.
• Create and document hypotheses for tests (headline, layout, CTA, design, offer framing, etc.) and track results.
• Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.
• Continuously test and refine page elements, headlines, forms, and offers to maximize opt-in, sales, and show rates.
• Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.
• Apply psychological and UX principles to improve engagement and conversion performance.

Reporting & Analysis

• Track and report KPIs for marketing automations and CRO tests.
• Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.
• Interpret analytics data to provide actionable insights and optimization recommendations.
• Partner with management to define performance benchmarks and identify growth opportunities.

Skills

• Data-driven mindset with strong analytical and testing abilities.
• Proficiency in HTML, CSS, and JavaScript for light front-end troubleshooting and A/B test setup.
• Expertise in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools).
• Understanding of UX principles, user journey mapping, and behavioral analysis.
• Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards).
• Excellent communication and documentation skills.
• Strong multitasking abilities.
• Comfortable collaborating cross-functionally in a fast-paced environment.

Salary: $1500-$2000 / month

Type of Work: Full-time remote

Work Schedule: USA business hours

• In depth background in a remote set-up of work similar to freelancing as an Independent Contractor (deep understanding on the pros & cons involved in this industry).
• Proven experience in marketing automation and CRM integration.
• 2+ years of experience in CRO, digital marketing analytics, or funnel optimization.
• Demonstrated success running A/B or multivariate tests and interpreting results.
• Strong understanding of database management concepts and best practices.
• Ability to think critically and translate data insights into clear recommendations.
• Highly organized, self-motivated, and proactive with a strong sense of ownership.
• Excellent attention to detail and QA accuracy.
• Fluent in English (written and verbal).
• Reliable internet connection and consistent availability during designated hours.