Content Marketing Specialist

The Role We Need:

PadSplit is growing quickly, and we’re looking for a Marketing Content Specialist to help tell our story to the world. As we expand our impact, we need someone who can translate our mission into compelling content that drives awareness, engagement, and growth. This role will play a critical part in shaping how PadSplit communicates with hosts, members, investors, and the broader housing community.

The Person We Are Looking For:

We’re looking for a creative, fast-moving, and resourceful content marketer who can balance storytelling with strategy. You’re the kind of person who thrives on translating ideas into persuasive copy and pairing words with visuals that inspire action. You’re a continuous learner who uses data, feedback, and curiosity to evolve your craft, and you’re not afraid to roll up your sleeves to get things done.

• Content Strategy: Drive PadSplit’s content marketing efforts across web, blog, and social channels.
• Campaign Execution: Develop and launch strategic landing pages to support member and host growth.
• Message Crafting: Write compelling copy for diverse audiences, including investors, hosts, property managers, members, and policymakers.
• Creative Collaboration: Partner with the Visual Creative Lead to align messaging with strong design.
• Cross-Team Partnership: Work with performance marketing to maintain quality and consistency across all distributed content.
• SEO & Optimization: Generate high-quality content that increases traffic and engagement through SEO best practices.
• Voice Stewardship: Champion PadSplit’s tone, ensuring brand consistency across channels.
• Iteration & Improvement: Test, learn, and adapt content to improve engagement and drive measurable results.

• Strong Writing Skills: Excellent writer, editor, and proofreader with a knack for persuasive storytelling.
• Technical Proficiency: Advanced knowledge of WordPress, Grammarly, SEMrush, and other content tools.
• Results Orientation: Self-starter who thrives on measurable impact and consistent execution.
• Strategic Thinking: Ability to create effective content plans that align with business objectives.
• Curiosity & Growth: Eager to explore new ideas, tools, and trends in marketing and communication.
• Portfolio of Work: Demonstrated success in content creation, branding, and visual storytelling.
• Adaptability: Comfortable working independently in a dynamic, evolving environment.
• Startup Mindset: Experience in non-traditional or early-stage environments where flexibility and initiative are key.

• Your application will be reviewed for possible next steps by the Hiring Manager.
• If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
• If warranted, the next steps would be a video interview with our Senior Director of Content for one (1) hour.
• If warranted, the final step would be a video panel interview with key stakeholders at PadSplit for one (1) hour.
• The panel interview will require a candidate to work on a content assessment where you will showcase your writing skills to the panel for discussion. 
• If warranted, then we move to offer!

• Fully remote position - we swear!
• Competitive compensation package including an equity incentive plan
• National medical, dental, and vision healthcare plans
• Company provided life insurance policy
• Optional accidental insurances, FSA, and DCFSA benefits
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
• 401(k) plan 
• Twelve (12) weeks of paid time off for both eligible birth and non-birth parents
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis

Notice to Applicants:

PadSplit participates in E-Verify. All new employees are required to complete an I-9 form and be authorized to work in the United States. Employment is contingent upon successful completion of the E-Verify process.

PadSplit is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.