Global Organic Social Media Manager
Skills
- Expertise in B2B tech organic social media strategy and execution across multiple platforms.
- Strong proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, or Sprinklr.
- Excellent written and verbal communication to craft compelling content.
- Analytical skills to interpret data and drive data-supported decisions.
- Project management and organizational skills.
- Cultural sensitivity and ability to tailor content for international audiences.
Responsibilities
- Develop and implement a comprehensive global organic social media strategy aligned with marketing and business goals.
- Oversee content creation and curation across multiple organic social media channels including LinkedIn, Twitter, Facebook, Instagram, and YouTube.
- Manage community engagement, respond timely to interactions, and build a strong online presence.
- Collaborate with regional teams to localize campaigns and ensure consistent brand messaging with regional relevance.
- Track, analyze, and report on social media performance, conducting A/B testing for optimization.
- Work cross-functionally with internal teams and external partners to ensure integrated marketing campaigns.
Education
- Bachelor's degree in Marketing, Communications, Business, or related field.
Benefits
- Comprehensive onboarding with department-specific training.
- Continuous learning through mentorship, leadership programs, and Appian University.
- Tuition reimbursement for advanced education.
- Inclusive company culture with employee-led affinity groups.
- Equal opportunity employer with accommodations available.
Average salary estimate
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Established in 1999, Appian is a cloud computing and enterprise software company helping organizations build apps and workflows rapidly, with a low-code automation platform. Appian is headquartered in McLean, Virginia.
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