Senior Associate Lifecycle Marketing - Healthline - job 2 of 2
Skills
- Proven experience with lifecycle marketing and marketing analysis.
- Hands-on expertise with CRM platforms like Iterable, Sailthru, or Braze.
- Strong SQL skills enabling independent data querying and analysis.
- Familiarity with hypothesis-driven A/B, MVT, and holdout testing methodologies.
- Experience using data visualization tools such as Excel, Tableau, or Looker.
- Strong communication skills and ability to influence cross-functional teams.
- Preferred experience in D2C digital products and working alongside Product and Data Science teams.
Responsibilities
- Own strategy and execution of personalized multi-step customer journeys to boost engagement and retention.
- Collaborate with Product, Data Science, and Analytics teams to develop models for high-impact personalization using first-party data and AI.
- Co-lead onsite personalization to increase repeat visits and known user engagement.
- Develop frameworks to evaluate and grow retention and lifetime value by segment.
- Create and refine segmentation strategies for known users.
- Expand first-party data collection across onsite and lifecycle touchpoints.
- Develop KPIs for lifecycle marketing and report performance, insights, and recommendations to senior leadership.
- Optimize campaign performance via A/B testing, multivariate testing, and iterative learning.
Education
- Bachelor's degree in Marketing, Business, Analytics, Information Technology, or relevant experience.
Benefits
- Free Udemy for Business subscription.
- Medical, dental, and vision insurance coverage.
- Life insurance and short & long-term disability insurance.
- Flexible spending accounts and health savings account.
- Paid time off, holiday pay, and paid parental bonding.
- 401(k) plan with company match.
- Employee assistance program and mental health support.
- Pharmacy benefits and income protection plans.
- Pet services plans and wellness coaching.
- Commuter benefits and gym & fitness center discounts.
Average salary estimate
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To give people a better way to health & wellbeing.
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