Brand and Content Marketing Manager, Higher Ed (Santa Clara CA)
Fast Facts
The Brand and Content Marketing Manager will lead a team to develop and execute comprehensive content strategies for a high-growth EdTech/MedTech company in Santa Clara, CA.
Responsibilities: Design and implement content strategies, develop core messaging, lead product launch campaigns, create diverse content, and mentor a content team.
Skills: Strong writing and communication skills, experience with content management systems, and familiarity with social media and email marketing.
Qualifications: Bachelor's degree in a relevant field and 5+ years of experience in brand and content marketing, preferably in healthcare or education technology.
Location: In-office position located in Santa Clara, California.
Compensation: $120000 - $150000 / Annually
The Talent Search Group at PiP is seeking a Brand and Content Marketing Manager on behalf of our client, a high-growth EdTech / MedTech company.
This is an in-office role and requires on-site work in the Santa Clara / San Jose CA area.
The Brand and Content Marketing Manager leads a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility.
What You’ll Do
- Design and implement comprehensive content strategies to increase product awareness, generate demand and drive lead generation
- Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
- Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
- Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
- Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment
Requirements
- Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
- 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
Qualifications
- Strong writing, editing and communication skills
- Ability to create compelling content for diverse audiences
- Proven experience with content management systems
- Knowledge of social media marketing and email marketing
- Experience with design tools such as HTML, CSS and WordPress 2/4
Benefits
- Compensation: base salary range $120K-150K
- Health, Dental, and Vision care for you and your family
- 401K savings plan with employer matching
- Generous PTO leave and paid holidays
Average salary estimate
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