Associate Director: Media Strategy

Job Title: Associate Director of Media Strategy

Company: Accelerated Digital Media

About Us:

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and ecommerce which includes a range of consumer products. 

Job Summary: 

As the Associate Director of Media Strategy, you will provide strategic leadership and oversight of all search engine marketing (SEM, paid social, and programmatic) initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid media strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Media Strategists optimizing campaigns, and staying ahead of industry trends.

Responsibilities:

Strategic Leadership:

• Develop and communicate the overall paid media strategy, including goals and objectives internally and externally.
• Collaborate with clients or senior management to align paid media efforts with broader marketing and business objectives.
• Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
• Develop a robust testing roadmap with your team and ensure continuous evolution of client’s paid media programs.
• Consult clients on needs outside of ADM owned channels (organic, CRO, tech partners, etc).

Team Management:

• Lead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidance.
• Oversee campaign planning, execution, and optimization efforts.
• Ensure team members are well-equipped to deliver exceptional results.

Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
• Identify key performance indicators (KPIs) and campaign milestones.

Campaign Execution:

• Execution in the platforms is expected in the early stages of this role.
• Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Develop ads utilizing provided images, videos and landing pages. 
• Implement audience targeting and segmentation strategies.
• Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.

Performance Analysis and Optimization:

• Monitor and analyze campaign performance using analytics tools and performance dashboards.
• Identify trends and insights, providing recommendations for optimization.
• Conduct A/B testing, ad group restructuring, and other optimization techniques.

Competitive Analysis:

• Analyze competitors' paid media strategies to identify opportunities and trends.
• Stay informed about industry developments and emerging advertising technologies.

Reporting and Communication:

• Generate regular reports to track KPIs and campaign effectiveness.
• Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
• Address client queries and concerns promptly.
• Directly manage media strategists and senior media strategists to own account execution and client communication.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• 5+ years of agency or client-side experience in digital strategy.
• A deep understanding of Google Ads, Meta & Programmatic.
• Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Creative thinking and ability to develop compelling ad content.
• Proficiency in digital advertising and social media management platforms.
• Familiarity with SEO (Search Engine Optimization) is a plus.

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
• Total Compensation for this role is $105,000

How to Apply:

If you're ready to take your Paid Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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