Digital Marketing Specialist
Skills
- Proficiency in Google Ads and Google Analytics 4.
- Experience managing Google Ad campaigns.
- Strong skills in keyword research and campaign optimization.
- Ability to use analytics to inform marketing strategy.
- Competency with Google Tag Manager and digital technology integrations.
Responsibilities
- Design, launch, and manage Google Ads campaigns across multiple networks and vendors.
- Monitor and optimize campaigns using techniques such as A/B testing and bid adjustments.
- Conduct comprehensive keyword research to target the right search queries.
- Set up and manage conversion tracking with Google Tag Manager and Google Analytics.
- Manage advertising budgets to maximize ROI and conversion rates.
- Analyze campaign data and generate performance reports.
- Collaborate with the marketing team to align digital campaigns with overall strategies.
- Stay current with digital marketing trends and best practices.
Education
- Bachelor's Degree in Communications, Advertising, or Marketing preferred.
Benefits
- Company profit sharing.
- 10 days Paid Time Off per year.
- 10 Paid Holidays and 2 Paid Personal Days per year.
- 40 Hours of Paid Sick Time.
- 401K with employer match.
- Medical, Dental, and Vision insurance.
- Employee Assistance Program.
- Life Insurance.
- Flexible Spending Account and Dependent Care Spending Account.
Average salary estimate
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