Overview

Overview

The Director of Marketing will guide and manage all day-to-day operations of the marketing department, ensuring smooth execution of strategic initiatives, team development, and continuous improvement. This role translates the VP of Marketing’s strategic direction into actionable, high-impact marketing efforts. The ideal candidate is an operationally strong, team-centric leader who brings a mix of creativity, analytical rigor, and people-first leadership to the role.

Top Reasons to Work With GHG

• We are one of the Nation's 101 Best and Brightest Companies to work for
• You’ll have the opportunity to work with a Marketing Team that is fun, creative, and enthusiastic!
• You will have the opportunity to grow your skills and experience in an environment that fosters growth and development.

Responsibilities

What You’ll Be Doing

May include, but not limited to:

Leadership & Team Development

• Lead, mentor, and develop a high-performing, multi-functional marketing team
• Facilitate regular team meetings, 1:1s, and collaborative planning sessions
• Foster a culture of creativity, curiosity, and accountability
• Support career growth and learning opportunities for team members

Operational Execution & Oversight

• Direct the implementation of marketing campaigns, programs, and content
• Manage timelines, deliverables, and marketing calendars across departments
• Allocate resources effectively to support shifting priorities and business needs
• Serve as the point of coordination for internal cross-functional marketing efforts

Innovation & Market Intelligence

• Provide high- level strategic thinking and futuristic planning
• Drive continuous improvement and innovation in marketing channels, content, and customer engagement
• Stay ahead of market trends, emerging technologies, and shifts in consumer behavior
• Conduct or commission research on customer needs, motivations, and expectations
• Identify new opportunities to reach and engage key audiences in creative ways

Reporting & Optimization

• Track, measure, and report on campaign performance, KPIs, and team metrics
• Deliver actionable insights and performance summaries to the VP of Marketing and senior leadership
• Identify opportunities to optimize campaigns, improve processes, and increase ROI
• Ensure regular recaps and learnings are shared across the team and organization

Budget & Resource Management

• Oversee and manage department budgets, expenses, and vendor contracts
• Support the VP of Marketing in long-range budget planning and investment decisions
• Evaluate marketing tools and platforms to maximize team efficiency

Qualifications

What You Need for this Position

• Bachelor's degree in marketing, business administration, or a related field.
• 10+ years of marketing experience, including 3-5 years in an operational or senior management role and 5+ years leading a team.
• Proven track record of leading high-performing teams and executing complex campaigns
• Strong analytical skills, with experience reporting and interpreting performance data
• Demonstrated ability to stay ahead of consumer trends and apply insights to strategy
• Excellent organizational, project management, and communication skills
• Business-minded, metrics-driven, and comfortable working in a dynamic environment

What's in it for You

• Annual bonus opportunity 
• Accrued PTO starts immediately and is available as soon as a minimum of 2 hours is accrued
• 401K with 100% match up to 3% and 50% match up for the next 2%
• Medical/Dental/Vision/Disability/Life Insurance 
• Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
• Health and wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes etc.
• 10% discount on GHG outlets
• (1) shift meal provided per day
• Discounted hotel rates at Choice Hotels worldwide
• Monthly cell phone stipends
• Annual leadership classes and trainings
• Parental Leave Program
• Flexible work schedule