Director, Customer Data Platform (CDP)

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

POSITION SUMMARY: 

We are seeking a strategic and collaborative Director of Customer Data Platform (CDP) to lead the roadmap, enablement, and operational delivery of our enterprise CDP capabilities within the marketing ecosystem. This leader will own marketing’s vision and execution for customer profile management, audience segmentation, and activation — enabling real-time personalization, cross-channel targeting, and advanced analytics use cases.

The Director will lead a team of technical subject matter experts and analysts and partner closely with IT, Analytics, and Marketing teams to ensure CDP capabilities are scalable, measurable, and aligned with business priorities. This role will also serve as the primary marketing counterpart to a peer IT Director overseeing platform implementation and technical integration.

KEY RESPONSIBILITIES:

Strategic Leadership & Enablement

• Own and evolve the CDP roadmap aligned with marketing strategies, customer lifecycle needs, and enterprise data initiatives.

• Lead strategy and execution for unified customer profile development, audience segmentation, and activation frameworks.

• Collaborate with IT leaders responsible for identity resolution to ensure marketing needs are reflected in solutions that maximize customer and prospect reach.

• Translate business needs into actionable use cases and platform capabilities that drive engagement, efficiency, and growth.

• Ensure ongoing governance of taxonomy, tagging requirements, profile enrichment, and privacy-compliant data activation.

Marketing & Business Partnership

• Serve as the primary marketing lead for CDP-related initiatives, working cross-functionally to align with CRM and prioritize use cases for activation.

• Collaborate with a counterpart IT Director to jointly develop technical specifications, solution designs, and implementation plans — with IT owning development and instrumentation.

• Partner with CRM, media, loyalty, and ecommerce teams to integrate CDP functionality into campaign planning and execution.

• Work closely with advanced analytics and data science teams to align on customer identity resolution, segmentation strategy, and the activation of machine learning models for use in targeting, personalization, and lifecycle programs.

• Collaborate with advanced analytics teams to define machine learning use cases and operationalize model outputs within CDP workflows and activation strategies.

Team Leadership & Program Oversight

• Manage and develop a team of analysts and technical SMEs responsible for data quality, identity stitching, audience logic, and marketing data orchestration.

• Coordinate closely with engineering, analytics, and enterprise data teams to align on data flows, instrumentation, and customer definitions.

• Support vendor and platform management by representing marketing’s priorities, use cases, and requirements in partnership with IT and Procurement.

• Champion the use of customer data across the organization through stakeholder engagement, training, and documented best practices.

REQUIRED QUALIFICATIONS:

• 8+ years of experience in marketing technology, CRM, or customer analytics roles, with at least 3 years in a leadership capacity.

• Direct experience with Adobe Experience Platform (AEP), including Real-Time CDP functionality, customer profile management, identity stitching, and activation features.

• Demonstrated ability to lead cross-functional initiatives and manage a team focused on data-driven marketing enablement.

• Strong understanding of first-party data use cases, segmentation strategies, identity resolution, and omni-channel activation.

• Experience collaborating with engineering and analytics teams to operationalize business needs and measurement frameworks.

• Excellent communication, program management, and stakeholder engagement skills.