The Carter Center: Senior Associate Director, Digital Marketing - Development - job 1 of 2

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Description

The Carter Center is a 501(c)(3), not-for-profit, nongovernmental organization founded in 1982 in Atlanta, GA, by former U.S. President Jimmy Carter and his wife, Rosalynn, in partnership with Emory University. The Center has helped to improve millions of lives in more than 80 countries by waging peace, fighting disease, and building hope. The Carter Center is guided by a fundamental commitment to human rights and the alleviation of human suffering. It seeks to prevent and resolve conflicts, enhance freedom and democracy, and improve health.  

The Carter Center collaborates with other organizations, public and private, in carrying out its mission around the world. Current information about the Center’s many programs and activities are available at The Carter Center.

The Direct Marketing Group of the Development department is responsible for broad outreach to a national audience for the purposes of acquiring, cultivating, renewing and stewarding support for The Carter Center from individuals through postal mail and online channels. 

SUMMARY:

The Senior Associate Director (S.A.D.), Digital Marketing, is responsible for planning, implementation, and reporting on digital direct marketing strategies for The Carter Center. They manage digital fundraising for a portfolio of donors who give under $1,000 annually, as well as providing support in approaches to mid-level and planned giving donors.  The Senior Associate Director reports to the Chief Development Officer (CDO), Direct Marketing, and through working with other development staff, program teams, and other staff across the Center, the S.A.D. develops and implements fundraising and stewardship strategies, including campaign strategy implementation, and reporting. The Senior Associate Director is responsible for sourcing data and case studies to inform decision making and innovation; campaign quality control; and results reporting that yields actionable information.

KEY RESPONSIBILITIES:

• Oversees digital fundraising and donor development initiatives, including existing donor engagement and new growth strategies.
• Collaborates with the Chief Development Officer (CDO) to design, implement, and evaluate direct marketing strategies.
• Uses donor data, surveys, interviews, and industry research to inform acquisition, cultivation, solicitation, and stewardship approaches.
• Manages online donor engagement, including digital marketing plans, creative materials, acknowledgments, coding, and reporting.
• Coordinates with Development and Communications teams to align digital campaigns with broader outreach.
• Monitors campaign budgets and informs future planning based on industry trends and capabilities.
• Collects and organizes data to produce accurate narrative and financial reports.
• Provides guidance to copywriters, edits content, and drafts cultivation materials as needed.
• Secures stakeholder approvals for all creative materials.
• Plans and facilitates monthly digital strategy meetings with vendors and contributes to biannual direct marketing summits.
• Ensures vendors complete assigned follow-up actions and represents the team at events, such as Board of Councilors meetings.
• Maintains the Luminate Online eCRM database and assists with troubleshooting its integration with other donor systems (DMI, Raiser’s Edge).
• May supervise and onboard interns, contractors, or staff.
• Supports CDO with special projects aimed at improving efficiency and cost-effectiveness.
• Maintains compliance with organizational policies and procedures.
• Pursues ongoing professional development to stay current on fundraising and marketing trends.
• Some domestic travel to conferences is required.

MINIMUM QUALIFICATIONS:

• Bachelor's degree and four years of experience in fundraising or related field OR an equivalent combination of education, training, and experience.

PREFERRED QUALIFICATIONS:

• Four or more years of experience in digital marketing, marketing automation, or a related field, or an equivalent combination of education and experience.
• Proven experience managing digital acquisition and retention campaigns in a nonprofit or agency setting.
• Strong grasp of direct marketing strategies, including A/B and multivariate testing.
• Proficient in Microsoft Office, especially Excel and PowerPoint; SharePoint experience a plus.
• Advanced knowledge of CRM/eCRM systems and donor databases.
• Experience collaborating with digital agencies on email marketing, SEM, paid social, programmatic media, and website optimization.
• Skilled in writing and editing digital marketing content for donor audiences; experience with Photoshop and Adobe Acrobat Pro.
• Solid understanding of budgeting and financial reporting.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to work independently or as part of a team.
• Collaborative and mission-driven, aligned with The Carter Center’s values.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to The Carter Center on a flexible weekly schedule based upon business needs.  Schedule is based on agreed upon guidelines.  All non-exempt employees must reside within the state of Georgia. The Carter Center reserves the right to change remote work status with notice to employee. Applicants must be currently authorized to work in the United States for any employer.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone: 404-727-9867 (V) | 404-712-2049 (TDD).

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week's advance notice is preferred.